While making critical decisions, not many strategists are conscious of the impact that cognitive biases have on business decisions. These biases are part of human behavior, and can be referred to as “systematic human tendencies to deviate from rational calculations.” In strategic decision making, leaders need to recognize their own biases, as these biases influence […]
Tag Archives | Behavioral Strategy
Building Blocks of Behavioral Strategy: How to De-Bias Your Decision Making Process
Contributed by Mark Bridges on September 25, 2018 in Management & Leadership, Strategy, Marketing, & Sales