Launching a new product? In this email, we outline a number of strategic business frameworks that, together, provide a holistic approach to Product Launch Strategy. The linked documents have been developed by a couple of Flevy’s Top Authors, LearnPPT and PPT Lab. 1. Selecting the Right Market Segment Product Life Cycle https://flevy.com/browse/business-document/Product-Lifecycle-227 The […]
Tag Archives | behavioral economics
The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey
Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to tactical engagement. The purpose of this article isn’t to present anything new. Rather, it’s an attempt to synthesize various established […]
Why People Won’t Buy Your Product Even Though It’s Awesome
It’s a common business problem faced by any size company, big and small. The situation is you’ve developed a brilliant product. Compared to the incumbent or existing way of doing things, your product is more feature-packed, is easier to use, and is more economical to the customer. The problem is your sales suck. Why aren’t […]
