Strategy Development has followed a set path since the last century where a predetermined, rectilinear, and inflexible approach defined the process. In the 21st century, however, business leaders are devising Strategy by evolving it into a probabilistic, repeated, and multifaceted process. An approach that can both endure and adapt to the growing pace of Change […]
Tag Archives | advertising
What’s Wrong with Publishers Paying to Promote Content?
Standing in the grocery checkout, it’s tempting to pick up the magazines – even if it’s not a title you’d usually buy, just because a headline strikes you as interesting. I often like to peruse the men’s magazines and gossip magazines, but my gender, income and psychographics are not going to match up with expectations. The magazine publishers have struck […]
For the Best Video Content, Keep It Simple [Stupid]
Look around you. Messages are everywhere, they surround us when we drive, we’re at work, and at home — just about everywhere. Most of them involve some kind of advertising or marketing message. Increasingly, these messages are not in print, but in some form of video or motion graphics. Given that the preferred demographic of […]
