Customer Service in 2015
As 2014 wound down, I took the time to pause, and look ahead to what top customer service trends will surface in 2015 and beyond. Good service — whether it’s to answer a customer’s question… Customer Service in 2015
Everyone Knows Their Weaknesses, Now It’s Time to Exploit Your Strengths
Note from the Editor: This article was originally published in the Reading Eagle’s Business Weekly and is re-posted with their permission. It was contributed by Dr. Santo D. Marabella, The Practical Prof(R). * * * * When companies… Everyone Knows Their Weaknesses, Now It’s Time to Exploit Your Strengths
The 2015 Outlook for Big Data
Big Data. It’s a buzzword uttered by both industry experts and business professionals; a marketing term and industry description bandied about by techies and creative types alike. Everyone acknowledges how important it is and its… The 2015 Outlook for Big Data
An in-depth Q&A on Social Media
Social media–it’s a hot topic. Much has been written about how important social media is, how to measure it, the pitfalls of doing it, and how it will transform marketing as we know it. What… An in-depth Q&A on Social Media
Formulating Breakthrough Strategy and the Making of the Damascene Sword
The making of the Damascene, the Samurai, or the Viking sword, took time. Each blade was meticulously shaped by hand into hundred layers of steel. This was the secret of its superiority. Each blade was also… Formulating Breakthrough Strategy and the Making of the Damascene Sword
Selling the Solution, Not the Product
Selling can be sleazy when it’s manipulative. “Let me convince you to do something, so I’ll get what I want.” If you want to grow your business, and feel good about yourself at the same… Selling the Solution, Not the Product
Ethical Leadership, Decision-making, and Organizations
Ethical decision-making and leadership are the basis of ethical organisations, corporate social responsibility, ‘Fairtrade’, sustainability, the ‘triple bottom line’, and other similar concepts This article introduces the concept and reasoning behind ethical leadership and ethical… Ethical Leadership, Decision-making, and Organizations
The Most Common Sales Fallacies
For many years, I have struggled and beaten off my competition through hard work and failures. I have read many books and many articles on how to be the best Salesman or the Best Marketer… The Most Common Sales Fallacies
Innovators or Sheep?
Have you ever notice that so many companies want to be visionary? Able to predict future products and services you need; but yet they also say they respond to market demand by being market-driven. Seems… Innovators or Sheep?
Who Is the Customer and Why Are They Different?
Editor’s Note: The author is an expert and practitioner of the growth strategy framework, Delta Model. The Delta Model is based on the teachings of MIT professors Dean Wilde and Arnoldo Hax. It aims to change your… Who Is the Customer and Why Are They Different?
Brand Not Product
One of my early roles was in a Call Centre environment, but I still see the same culture 15+ years later! We only received inbound calls, so invariably people always had questions or problems they… Brand Not Product
The Highway of Change and a Practical Framework Approach to Change
Since Monday, 9th January 2015, my free Flevy download Practical Framework Approach to Change has been downloaded over 500 times. The document contains just a “snapshot” of my approach, rather than going into any explicit details about… The Highway of Change and a Practical Framework Approach to Change