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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Few companies use brand licensing to extend their brands into new categories. Those that do, including Coleman, Newell Rubbermaid, and P&G, have successfully delivered millions of products a year into the marketplace by leveraging the competencies, resources and… How Do You Use Brand Licensing to Extend Your Brand?
Before I discuss the five strategies to improve your brand, perhaps I should address what it means to improve a brand and why you would want to. To improve a brand means to increase its value. The value… Five Strategies to Improve Your Brand
What is Business Readiness and Adoption? Would you talk to someone who isn’t paying attention? Would you make a movie if you didn’t know who would watch it? So why do projects often deliver to a… Measuring Business Readiness & Adoption
There are currently many debates on Social Networking sites (specifically on LinkedIn) about the integration of Project Management (PM) and Change Management (CM) and whether the two can actually be successfully carried out by one… Human Resources and Change Management
I suppose it depends on which definition you want to use … to be certified as “insane” or “endorsed authoritatively as having met certain requirements?” If it is the former, having been a Change Manager… Change Management – Do You Need to Be Certified?
Hot on the heels of my previous posts Change Management vs. Project Management and Change Management – Do You Need to be Certified? which have attracted many views, likes, comments and shares (thanks for all of these), the other… Change Management Methodologies
I will probably incur the wrath of many a Project Manager with this post, but, hey, I have had that happen to me many times when working with them on various change initiatives. Anyway here we go… Project Management vs. Change Management
Note from the Editor: This is the final piece in a series of 6 articles written by the author, Vardar Çobanoğlu. The full series is a compelling piece on Organizational Behavior, Human Resources, and Corporate Management. You can read the other… The Organizational Skill: COMPATHY (Part 6)
Note from the Editor: This is the fifth of series of 6 articles written by the author, Vardar Çobanoğlu. The full series is a compelling piece on Organizational Behavior, Human Resources, and Corporate Management. You can read the other parts and find… The Organizational Skill: COMPATHY (Part 5)
Note from the Editor: This is the fourth of series of 6 articles written by the author, Vardar Çobanoğlu. The full series is a compelling piece on Organizational Behavior, Human Resources, and Corporate Management. You can read the other parts and find… The Organizational Skill: COMPATHY (Part 4)
Note from the Editor: This is the third of series of 6 articles written by the author, Vardar Çobanoğlu. The full series is a compelling piece on Organizational Behavior, Human Resources, and Corporate Management. You can read part 1 and part… The Organizational Skill: COMPATHY (Part 3)
Pete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a… Everything You Need to Know about Brand Licensing