Persistence or Annoyance
I was recently visiting an established client and saw the opportunity to “drop In” on a potential client that I had been repeatedly trying to contact. Why wouldn’t you, I hear you ask? I approached… Persistence or Annoyance
Marketing Spend in 2015
There’s no better time than the New Year to bring fresh ideas to your business. Last year we saw the rise of crowdfunding, the announcement of exciting wearable technologies, and a continued effort to engage… Marketing Spend in 2015
I’m Your Boss, Not Your Friend: 10 Reasons Why Your Boss Shouldn’t Be Your Friend
Is it ever OK for a manager to be friends with their employees? Believe me, this isn’t just a question brand new manager’s struggle with (and most of them do). It’s an issue a lot… I’m Your Boss, Not Your Friend: 10 Reasons Why Your Boss Shouldn’t Be Your Friend
Young Professionals: It’s Not an Oxymoron, Right?
Note from the Editor: This article was originally published in the Reading Eagle’s Business Weekly and is re-posted with their permission. It was contributed by Dr. Santo D. Marabella, The Practical Prof(R). * * * * Young professionals.… Young Professionals: It’s Not an Oxymoron, Right?
Digitizing Your Business Model
What, another clarion call urging executives to fundamentally rethink their business models through digital technology? The business media have had no shortage of these. Many such bulletins focus on radically changing the nature of competition… Digitizing Your Business Model
Our One-on-one with the World Leading Expert on Family-owned Businesses, Don Schwerzler
Don Schwerzler is arguably the world’s leading expert on family business. In fact, he has been working and advising in this field since 1967, a track record of almost half a century. Don has been published in… Our One-on-one with the World Leading Expert on Family-owned Businesses, Don Schwerzler
Delivery Innovations for e-Commerce in 2015
Changes and improvements in parcel delivery options will give a boost to e-commerce sites in 2015, according to a new report by Fastlane International. The internet retail delivery and international parcel market is poised for… Delivery Innovations for e-Commerce in 2015
Tethered to Technology
Note from the Editor: This article was originally published in the Reading Eagle’s Business Weekly and is re-posted with their permission. It was contributed by Dr. Santo D. Marabella, The Practical Prof(R). * * * * Today, The… Tethered to Technology
Customer Service in 2015
As 2014 wound down, I took the time to pause, and look ahead to what top customer service trends will surface in 2015 and beyond. Good service — whether it’s to answer a customer’s question… Customer Service in 2015
Everyone Knows Their Weaknesses, Now It’s Time to Exploit Your Strengths
Note from the Editor: This article was originally published in the Reading Eagle’s Business Weekly and is re-posted with their permission. It was contributed by Dr. Santo D. Marabella, The Practical Prof(R). * * * * When companies… Everyone Knows Their Weaknesses, Now It’s Time to Exploit Your Strengths
The 2015 Outlook for Big Data
Big Data. It’s a buzzword uttered by both industry experts and business professionals; a marketing term and industry description bandied about by techies and creative types alike. Everyone acknowledges how important it is and its… The 2015 Outlook for Big Data
An in-depth Q&A on Social Media
Social media–it’s a hot topic. Much has been written about how important social media is, how to measure it, the pitfalls of doing it, and how it will transform marketing as we know it. What… An in-depth Q&A on Social Media