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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Editor’s Note: Jim Cucinotta is a very senior executive, with over 20+ years of experience in leading sales, marketing, and operations teams. He is also an author on Flevy. You can view his firm’s business training guides here.… What Happens When the Rules Cause Chaos?
A couple of months ago, I spoke to an audience of business executives involved in the “performance marketing” business. If your business buys a digital ad on a publisher’s website and you only pay when… Inside Sales, Performance Marketing, and Making a Human Connection
Microsoft Excel is perhaps one of the most used software programs in companies worldwide. In spite of the popularity of the program, most people tend not to know the shortcuts and features of Excel that… 8 Easy Time-Saving Tips for Excel
Is your CEO on LinkedIn? Or your CMO on Twitter? Does it matter? More and more frequently I come across posts urging senior management to be active on social media. It’s an interesting question, but to… Is Your CEO Digitally Unaware?
Editor’s Note: Jim Cucinotta is a very senior executive, with over 20+ years of experience in leading sales, marketing, and operations teams. He is also an author on Flevy. You can view his firm’s business training guides here.… Do You Need Office “ME” Time?
Not many years ago, a British utility launched a December promotion designed to recognize its very best customers by mailing each of them a holiday greeting card. To the amazement of the company’s marketing managers,… It’s 2016. Do You Know Who Your Customers Are?
For some strange reason content marketing and native advertising are often pitted against each other. One Danish writer here on LinkedIn went so far as to claim that there was a war between them. Anyone… Content Marketing and Native Advertising Make a Great Team
The Theory of Constraints (TOC) is a methodology for identifying the most important limiting factor—i.e. constraint—and systematically improving it. It was developed by Dr. Eliyahu Goldratt, introduced in 1984 book, The Goal. TOC differs from traditional management… Theory of Constraints: What’s Limiting Your Organization?
Editor’s Note: Jim Cucinotta is a very senior executive, with over 20+ years of experience in leading sales, marketing, and operations teams. He is also an author on Flevy. You can view his firm’s business training guides here.… Are You an “Over Manager?”
Being in charge of content strategy and social media for a fairly large company in the Nordics means that I quite often am contacted by people that want to sell something to me. It can… Consultants, How to Get on My Good Side
Editor’s Note: Jim Cucinotta is a very senior executive, with over 20+ years of experience in leading sales, marketing, and operations teams. He is also an author on Flevy. You can view his firm’s business training guides here.… Follow the P.A.I.R. Method of Customer Service for More Success
In a rapidly morphing world, what was once celebrated as sustained competitive advantage for a company has already become almost an illusion at best. Some companies may have sustained their strong market position and have… Let’s Fix It: Transient Competitive Advantage