Editor's Note: Take a look at our featured best practice, Process Automation & Digitalization Assessment (41-slide PowerPoint presentation). The Process Automation & Digitalization Assessment is a comprehensive framework designed to help organizations identify opportunities for streamlining operations, reducing manual efforts, and leveraging technology to drive efficiency and scalability. The assessment provides a structured approach to [read more]
Know How Top Brands Use AI to Boost Their Business
Also, if you are interested in becoming an expert on Digital Transformation, take a look at Flevy's Digital Transformation Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.
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Ever wondered how some brands have remained on top of the ranking chain for so long? Could the secret lie in the technology they use? Given that top brands have the financial muscle to acquire the kind of technology the need, it is not a surprise that AI is working to their advantage. You may wonder about your favorite brands and how Artificial Intelligence is working for them, but once you go through this list, you will properly understand how the top brands in the world use AI to boost their businesses.
Google has to top the list as the number one brand that has greatly capitalized on artificial intelligence. From the onset, it is AI that is to thank for, for RankBrain, which helps analyze websites online for indexing. AI goes a long way in sending Google bots in different sites to crawl content and filter content from videos, images, and text, to index for particular search terms. Google has gone ahead as to come up with Google maps to help with directions for its users, mapping out from the initial place, with an estimated timeline of how long it might take to get to the destination.
Besides, Google recognizes over 100 languages, thanks to cloud speech that can convert audio to text through Artificial Intelligence. It is also Artificial Intelligence that has made YouTube such a successful and most popular video-based content platform. The social platform relies on AI for video recommendations, to get users to consume as much content as possible. The suggestions are mostly for content that the users would mostly be interested in, even though they have never watched the videos before.
Netflix
Netflix is one of the leading brands in the entertainment industry, providing an opportunity for people from all over the world to consume movies from the comfort of their homes. AI technology is very evident in this brand, particularly in the compression of videos to fit into small screens without tampering with the quality of the graphics. It is AI that allows the reviewing of each frame of a video so that they can be compressed to the necessary sizes without tapering with the graphics.
Further, Netflix uses AI to personalize content for its users. Users get random recommendations of which movies to watch. It is not usually as random as people think, because the brand uses this technology, based on some analytics, so that they are presented with recommendations of what they would like, and not so much what they are watching. By this, you realize that a lot of the content that people watch on Netflix is discovered through recommendation.
Starbucks
Yes, technology has had some impact on coffee too. Ideally, Starbucks is one of the most renowned beverage brands in the world. They have gone on to integrate technology in making sales in that users can place an order with Alexa, which is more convenient and faster for the customers. Other than that, from Starbuck’s app, the Starbuck Barista allows its users to confirm orders and even change particulars about their orders, including pick up locations.
Maybe you rely on cloud services like ottomatik.io to secure your data, so you have a reservoir to go back to. Have you ever thought about how Facebook manages all the data transacted by the millions of users every day? Every once in a while, Facebook will pull out memory from its backups for the users. It is a sign that automation of AI application like cloud services allows Facebook to store a lot of information without losing track of which data belongs to which user.
Other than that, AI allows Facebook to recognize faces through photo tag. From the numerous photos you have uploaded in the past, AI scans them and can bring up a suggestion of the same face because the technology recognizes it. Face authentication and verification in Facebook are around 95% more accurate than with other brands, thanks to AI. Also, Instagram has a text-to-speech feature, using which you can change your text to voice.
Technology can change the way you look at things, but more so, the way to meet the needs of your customers. If you have a chance to explore AI applications, go all out and experience the good of technology in boosting your company’s performance.
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Digital Transformation touches practically every function in the entire organization. This thus requires an unprecedented amount of coordination among people, process, and technologies throughout the organization, leading to a difficult Transformation program.
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Want to Achieve Excellence in Digital Transformation?
Gain the knowledge and develop the expertise to become an expert in Digital Transformation. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.
Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.
For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).
Learn about our Digital Transformation Best Practice Frameworks here.
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About Shane Avron
Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.
