Impact of Digital Transformation on SEO and Marketing in 2022

Editor's Note: Take a look at our featured best practice, Digital Transformation Strategy (145-slide PowerPoint presentation). Digital Transformation is being embraced by organizations across most industries, as the role of technology shifts from being a business enabler to a business driver. This has only been accelerated by the COVID-19 global pandemic. Thus, to remain competitive and outcompete in today's fast paced, [read more]

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The development of search engines and new approaches significantly impact the entire Internet system. If you have an online store or service site, ask yourself, “Can my business survive without search engine promotion?” Most of the answers will be, “no, there’s no way without search engine promotion.” Although some treat SEO and marketing with disdain, the fact remains that search engine promotion is an important channel!

Digital Transformation Trends

All of a sudden, everyone needs marketers. For example, a restaurant didn’t have online delivery before, and now it should have appeared – or that restaurant no longer exists. Therefore, this requires a website or app and those who will properly develop and promote them.

Agile SEO is the kind of traffic channel that needs longer work. In 2020 it was difficult to see any changes in it. But in 2022, its development has accelerated.

In that case, the Adsy guest posting service will help you. This practice is beneficial to both the author of the material and the blog owner posting the article. The author receives practically free advertising of his resource, generates traffic and attracts new users, and raises positions in search engine results.

Working with Data

Big retailers and e-commerce representatives understood the importance of data. Many startups and platforms have emerged that allow users to work with their data, for example, data warehouses or data processing tools.

Trade on Live Platforms

What is live shopping? For example, a beauty blogger with a multi-million audience paints on camera and simultaneously advertises the products they use. Viewers have the opportunity to buy these products immediately without leaving the stream.

This is made possible by platforms that you can hang in your store, and various influencers will showcase that store’s merchandise live on air.  This method is good for the beauty industry, where you can show perfectly retouched pictures of your product or service. However, if it’s a large retailer with several million site visits a day, it won’t want to send its traffic to an intermediary. Therefore, it is better not to go to social networks but to place such platforms on your site.

Text Generation with Artificial Intelligence

This technology was making great strides in 2021, and the startups that use it are receiving multimillion-dollar investments. It’s used wherever there’s the text: in chat rooms, during correspondence or programming, in product descriptions or videos. In 2022, we could see a significant impact of this technology on online marketing.

But we shouldn’t forget about quality backlinks creation. Artificial intelligence can help make life easier for SEO specialists. But it is not perfect, and you still have to refine and double-check the final result manually.

Which Online Marketing Approaches Should Be Forgotten about in 2022

Online courses should be overlooked because there are so many of them now. This format yields a small percentage of successful course completions. People increasingly want real interaction because they lacked that after two years of the pandemic. So next year, the current will be offline courses or a hybrid format combined with online.

Also, don’t waste your time with harmful content. Google uses this concept. It’s content that’s not useful to the user. And it pulls page rankings down. There used to be the biggest amount of content that helped promote a site or page, but now so-called “dead content” gives you bad stats. Some SEO specialists used to be able to run a lot of content at once, of which 90% was wrong, and 10% was good. And then fine-tune that 90%. In comparison, this will not work because the importance of good content has increased.

Latest in Digital Marketing

Intent-SEO

A user wants to make an interval. For example, he wants to buy a car – that’s his need. But before that, he’s going to look at some reviews on the best cars of 2022 – that’s the intention. The latter affects SEO because Google understands us better than other people.

From the data a user leaves in a search engine, Google extracts the very essence: what the person was looking for, when, how often – and based on that, it selects the most relevant results. That’s why intention is more important. An SEO specialist must give the user among the masses of content precisely what he wants now and guess at the type of content that the user expects to see.

Digital Transformation in Marketing

Total Automation

Automation will touch on creating and distributing creatives, the interaction between vendors, planning, and placing ads. Not only in traditional media but also non-standard formats, such as podcasts and Influencers. This is because any conscious automation, once successfully implemented, reduces the burden on the payroll and increases the efficiency and transparency of business processes and activities.

Increased Data Usage

For automation to be effective, it must be built on accurate calculations. Therefore, the use of various data will grow.

In the future, experts expect an increased demand for analytics, which will help evaluate the effectiveness of each invested marketing dollar, whether it is a TV advertisement or a targeted contact with a client through a loyalty program. Businesses will need unified customer data platforms to track communications with their audiences across multiple channels. You can learn more by visiting this site.

Data & Systems Integration

Ubiquitous automation and considerable data demands solutions that tie all components into a single ecosystem. This will integrate data and systems to provide end-to-end analytics in the form of charts and graphs (line chart, bar chart, comparison bar chart, donut chart). With this integration, businesses will be able to use marketing tools with maximum efficiency.

Be on-trend, and don’t be afraid to take advantage of new opportunities. In SEO and marketing, you can not get hung up on old approaches – you either develop or lose ground and be left with nothing. Use new methods and test hypotheses, and the result will not belong in them!

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Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.

For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).

Learn about our Digital Transformation Best Practice Frameworks here.