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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Customer Journey Mapping is an essential tool for organizations aiming to enhance customer experience and deepen engagement across all points of interaction. By systematically representing the Customer Journey, businesses can align their operations to better… Customer Journey Mapping
In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. Traditional Market Research… Zaltman Metaphor Elicitation Technique (ZMET) Framework
Marketers have long been fascinated by why certain products capture the public’s interest, becoming integral to daily routines, while others quietly disappear from the view. This intrigue is not only limited to consumer goods, but… The VRIO Framework
Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued… The Hooked Model
In a world where Customer Loyalty and Satisfaction are paramount, the Customer Effort Score (CES) emerges as a beacon guiding organizations to optimize their interactions. This article is centered around one of the most impactful… Customer Effort Score (CES)
The Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. It is based on a single survey question that asks participants to rate their propensity to recommend an organization, product,… Net Promoter Score (NPS)
Business frameworks and methodologies are structured tools to approach complex, but common business challenges. They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. The… Cracking the Consulting Code: Top 10 Customer-centric Design (CCD) Frameworks
Business frameworks and methodologies are structured tools to approach complex, but common business challenges. They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. The… Cracking the Consulting Code: Top 10 Innovation Frameworks
Intellectual Property (IP) Strategy is a critical aspect of modern business management, pivotal for protecting and monetizing innovations. As companies increasingly rely on their intellectual assets to gain competitive advantage, develop new products, and enter… KPI Management: Intellectual Property (IP) Strategy KPIs
Business frameworks and methodologies are structured tools to approach complex, but common business challenges. They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. The… Cracking the Consulting Code: Top 10 Business Transformation Frameworks
Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners. This approach encompasses collaboration with startups,… KPI Management: Open Innovation KPIs
Business frameworks and methodologies are structured tools to approach complex, but common business challenges. They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. The… Crack the Consulting Code: Top 10 Digital Transformation Frameworks