You’ve been told you should be measuring your customer satisfaction, but you’re wondering if it’s really worth it. Or, maybe you’re trying to drive sales growth and wondering whether improving your customer satisfaction will help. Well the short answer is “yes, customer satisfaction has been proven to drive sales growth.” Improving your customer satisfaction really […]
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3 Powerful Tips to Map Your Customer Journey
Okay, you started this year with a big resolution, “we’re becoming a customer centric company!” “We’re putting the customer at the centre of everything!” Great, but where to start? One of the best ways–and we’re seeing our clients using this over and over again–is by mapping the customer journey. This means the journey your customers […]
The Customer Metrics Every Manager Should Know
The most important thing a business needs is customers. Just as importantly, you need to understand the needs of your customers and what it is that makes them come to you for help. If you know this, you’ll be able to persuade more people to come to you for the same help. Because the second […]
Three Ways to Take Your Company’s Pulse
Every type of business, not to mention every type of manager, has a different set of vital statistics that really matter. For manufacturing people, it could be inventory turns, on-time delivery, and unit cost. For marketing people, it could be new account closings, market share, and sales growth. For call center managers, it could be the […]
Introducing Response-able Marketing
Respons-able marketing is an unexplored approach to the marketing function, yet it is likely to gain traction as we move from hunters, gatherers, hoarders, community builders to fixers. Exposure to all sets of people related to any business automatically becomes an area of marketing for the company. If only, we realize it. Perhaps that is […]
How to Use Paid Social Media Advertising to Extend Your Reach
When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own digital marketing strategy. Paid social media ads are increasingly seen as an integrating tactic. Let’s say you’ve spent time and money developing a great new how-to […]
The Incredible Value of Email Marketing
Email marketing has been around for a while, and its value hasn’t gone down over the years, in fact, it’s increased. Everybody loves getting email, but spam not so much. The pleas from Nigerian princes, the erectile dysfunction ads, and the standard chain emails of political myths don’t get the clicks or the opens they […]
Tell Your Company’s Brand Story Using Social Marketing
Marketing is no longer just about pushing a product, rather it is a compelling brand story that makes an organization stand out. @SocialMktgSltns Social media is an extremely effective tool to distribute your company’s brand story to vast audiences. However, with all the “chatter” out there on social networks, it is easy to get lost in […]
How to Beat Your Competition by Innovating in Ways They Can’t Copy
The national retailer Urban Outfitters has increased its revenues by 500% in the last 10 years, expanding to nearly $3 billion today from less than $500 million a decade ago. Not only does the company grow faster than its peers, it is also more profitable, averaging 21% profit margins for the past five years, versus […]
This Is What Makes an Idea Great
Generating ideas is wonderful. Remember those great EUREKA moments under the shower, while driving or just talking to others? Unfortunately, the hangover is always later when you present your ideas to others. They are often less enthusiast than you and raise a lot of “BUT”… questions. Or everybody within your organization says it’s a great idea, […]
Do or Die: The Realities of Change
In business, there are really only two choices: do something or do nothing. One choice leads to growth and sustainability and the other, well, allows more room in the marketplace since there is one less player in the game. Every organization eventually faces the truth, change is the only constant. If an organization fails to […]
Flevy Author Spotlight: Our Interview with Breakthrough Strategy Expert Dr. Stephen Sweid
Dr. Stephen Sweid is a senior business and management consultant, researcher, and trainer with over 20 years consulting and research experience across a wide spectrum of industries. He brings a unique, global perspective, having worked with many organizations from all over the world, including Europe, the U.S., Middle East, and Far East. He has also published a series of training guides […]
