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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand your target audience, drive more sales, and… Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting
Previously, I wrote a post about how companies can use social marketing to distribute content and tell their brand story to the target market. I discussed how many companies are using social media to highlight their sustainability programs… Strategic Sustainability, ROI, and Corporate Branding
We should all listen to the Voice of the Customer (VoC) in this customer centric market to improve our business operations. VoC isn’t just for your valued external customers, but also your valued internal customers,… Voice of the Customer: Internal and External
Before we get to how to improve customer experience, let’s just recap on why we should care about improving the customer experience. Deloitte said that customer-centric companies are 60% more profitable than their less customer-centric… How to Improve Customer Experience
When the Big Strategic Idea someone pitches you is blatantly boneheaded and un-strategic, you might remind yourself that strategic thinkers are made, not born. If this person is your friend or subordinate, then maybe it’s… Teach Strategic Thinking with These 3 Simple Questions
You’ve been told you should be measuring your customer satisfaction, but you’re wondering if it’s really worth it. Or, maybe you’re trying to drive sales growth and wondering whether improving your customer satisfaction will help.… How Customer Satisfaction Drives Sales Growth
Okay, you started this year with a big resolution, “we’re becoming a customer centric company!” “We’re putting the customer at the centre of everything!” Great, but where to start? One of the best ways–and we’re… 3 Powerful Tips to Map Your Customer Journey
The most important thing a business needs is customers. Just as importantly, you need to understand the needs of your customers and what it is that makes them come to you for help. If you… The Customer Metrics Every Manager Should Know
Every type of business, not to mention every type of manager, has a different set of vital statistics that really matter. For manufacturing people, it could be inventory turns, on-time delivery, and unit cost. For… Three Ways to Take Your Company’s Pulse
Respons-able marketing is an unexplored approach to the marketing function, yet it is likely to gain traction as we move from hunters, gatherers, hoarders, community builders to fixers. Exposure to all sets of people related… Introducing Response-able Marketing
When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own digital marketing strategy. Paid social media… How to Use Paid Social Media Advertising to Extend Your Reach
Email marketing has been around for a while, and its value hasn’t gone down over the years, in fact, it’s increased. Everybody loves getting email, but spam not so much. The pleas from Nigerian princes,… The Incredible Value of Email Marketing