Author Archive | Shane Avron

Mental health hasn’t always been prioritized in the workplace. In fact, many employers used to focus solely on the numbers without regard for the people who produced them. However, in recent years, that has been changing. There has been a shift toward identifying mental health issues and putting steps in place to resolve them for […]

If you are a content creator, you must have come across this common phrase – “Content is king” more often than you’d like to admit. Yet, it is a phrase that still holds true. Perhaps that’s why one of the most crucial aspects of any online marketing strategy is high-quality content. We all know our content […]

Why is marketing important? Methods and ways of promoting a company or brand change almost daily. It is foolish to think that what worked a couple of years ago will still work today. Like everything in our life, tools and means of work become obsolete and stop working. Continuing to use out-of-trend strategies, you risk […]

As a business, minimizing risks is top priority. However, certain internal factors like human errors and technological mishaps can be beyond control. What’s worse is that it can impact your business leading to a downward spiral. While avoiding these situations isn’t possible, it’s worthwhile to note you can put in place some proven steps to […]

They say smart businesses stay on top of cash flow. Cash flow problems are natural speed bumps along the long winding road of business ownership. That said, like fuel to a car, when left unfilled your operation comes to a screeching halt, leaving you (the owner) in turmoil and liable for your business’s failings. But […]

Establishing a memorable and appealing brand for your business is crucial, and one aspect of this involves the effective use of trademarks to benefit your fledgling entrepreneurial efforts. Unless you are a seasoned brand-builder, you might not know what role trademarks play in giving businesses the momentum they need to succeed, so here is a […]

The failure rate for small businesses is surprisingly high. In 2019, the Small Business Administration published statistics showing that almost 50% of all small businesses permanently close their doors within five years. In order to increase their chances of finding success in today’s competitive market, small business owners should first make sure that they are ready to […]

Last year, businesses had a rough time with the market due to the global pandemic. While many businesses had to shut down, others were launched despite the situation. It was all a matter of resilience and agility. Business owners had to be open-minded and quick on their feet to effectively adapt to the changing business […]

Whilst most of us have signed up to a loyalty scheme at one point or another, you may be wondering how valuable they actually are for businesses and whether you should create one. A well-designed loyalty program can help you build customer loyalty, deepen engagement and attract new customers.  According to research, consumers account for […]

Has it ever happened to you that you received an incorrect invoice after availing service from a business? How did you feel at that moment? Pretty sure a large chunk of people who received a wrong invoice subconsciously formed a negative impression about the said business. It’s rightly said that a bad billing experience is […]

Social media is an essential part of your online marketing strategy when used effectively. A well-thought-out social platform campaign can increase your brand’s exposure, help you interact with your target audience, and build the trust and loyalty of your fans. If you want to take advantage of this free-to-use PR tool, consider these 7 tips […]

Clients don’t always know what they want from a marketing agency, but they expect positive results either way. Despite the challenge many marketers face from uncommunicative clients, you still need to show them how your business will improve their reach and spending power. To do this, you need to present your company’s results in a […]