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About Mark Bridges

Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.

Author Archive | Mark Bridges

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An Intro to Strategic Key Performance Indicators (KPIs): The KPI Virtuous Cycle

Technological innovation and intensifying competition are forcing leaders to rethink how they use Key Performance Indicators (KPIs) to manage and direct organizations.  Digitization has reinforced the importance of Key Performance Indicators not only in enhancing employee performance but driving the overall organizational productivity. The role of KPIs is becoming more dynamic.  KPIs are getting demonstrably […]

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Information Security

The Key to Continuous Security Improvement? A Rugged Culture of Information Security

In the age of rapid technological progress, where Digital Transformation has become pervasive, business applications are getting increasingly complex and interconnected.  The advancement in technology has also helped attackers get more aggressive and inflict more damage to IT systems and applications.  Application security tools and techniques are evolving too, yet most organizations still fall prey […]

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Customer Experience 1

4 Connected Customer Strategies to Create a Superior Customer Experience

With startups ready to disrupt traditional players, established firms need to form an even stronger bond with their customers instead of waiting for customers to reach out to them. The traditional Customer Experience model—referred to as the “acquire what we make” model—is characterized by occasional interaction between the companies and the customers, once a customer […]

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Uncovering the Personality and Psychology of Successful Leaders

Appraising the potential of executives to reach the top is a tedious task for HR professionals as well as the top management.  The characteristics and competence of leaders isn’t something etched in stone.  It is a matter of great interest for organizations to identify the attributes that make their managers and senior managers successful. To […]

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Digital objects

5 Imperatives for Developing a Digital Factory Culture

Digitization helps boost revenue, enhance customer loyalty, and reduce costs.  Top digital companies not only improve customer journeys, they consistently revisit and streamline them.  A rigorous approach to Digital Transformation, referred to as the “Digital Factory,” demands a collaborative culture, agility, and controlled risk-taking. A Digital Factory integrates the capabilities, processes, and inputs to yield […]

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Do You Know How To Utilize Insights From Human Psychology in Managing Change? 

Transformation programs targeted towards boosting organizational performance have been prevalent for quite a while now.  But, such initiatives aren’t easy to manage.  The foremost challenge for the senior leadership is to motivate people to modify their behaviors and practices. For the transformation to be successful, it is critical for the top management to establish the […]

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What Should Constitute Your Omni-channel Customer Journey Design?

Businesses are getting increasingly complex and so are customers’ expectations.  Digital organizations are digitizing their critical Customer Journeys at scale to outperform competition.  These organizations are using Digitization to create streamlined journeys, which result in more agile IT units, quick delivery of new products, and improved Customer Experiences and Engagement. But before embarking on digitization […]

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Where Will We Feel the Greatest Impact of Robotic Process Automation (RPA)?

Disruptive technologies are helping companies automate work.  Robotic Process Automation and Artificial Intelligence are taking up jobs which were in the past earmarked only for smart humans.  Driver-less cars, automated check-in kiosks at airports, and autopilots steering the aircrafts are just few instances of how automation is transforming our world. However, automation presents unique challenges […]

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How to Design a Breakthrough Customer Experience?

The constant advancement in technology has raised the expectations of customers in terms of their interaction with companies.  This digital disruption is also forcing businesses to develop new capabilities and explore innovative ways and means to deliver improved Customer Experiences. Organizations can overhaul their Customer Journeys by embracing latest digital insights and practices.  To develop […]

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How Do We Maximize Impact of Customer Experience on Value Creation?

Digitally savvy startups are disrupting markets and threatening conventional businesses.  They are doing this by utilizing technology to offer new products and services and providing tailored yet uncomplicated experiences for their customers. Likewise, large traditionally-run firms will have to keep evolving their Customer Experience approaches to secure additional avenues of revenue and to stay competitive.  […]

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OK, the Merger’s Done. How Do We Secure the Promised Revenue Synergies?

Stiff market competition, expansion into new territories, product portfolio extension, and gaining new capabilities are the prime reasons why more and more organizations are seriously looking into the prospects of—and carrying out—Mergers and Acquisitions.  However, only a few M&As achieve their desired revenue objectives. Revenue Synergies are a decisive factor in closing such deals.  However, […]

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Conducting PMI? Here Are the Critical 8 Decision Levers to Evaluate

Mergers and Acquisitions (M&A) are unique and complex endeavors.  These initiatives demand tailored solutions keeping in view the varying environments, ways of doing business, culture of the two combining organizations, and internal and external forces influencing the deal. These transactions necessitate making 8 important decisions based on thorough deliberation and analysis of all relevant factors […]

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Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]   This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]
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