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Pete Canalichio
Over 20 years of global experience in the areas of Brand Strategy and Brand Licensing.




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Background
Pete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert, he is frequently asked to speak at branding and licensing conferences and leading business schools globally.


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OUR ARTICLES & NARRATIVES


The 10 Most Common Brand Licensing Mistakes
Brand Licensing Provides More Outlets for Profit and Exposure
Business Pitfalls to Avoid before Signing a Licensing Agreement
How Do You Use Brand Licensing to Extend Your Brand?
Don't Blame Brand Licensing
Five Strategies to Improve Your Brand
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