Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.

Why Your Business Needs a Mobile CRM Strategy

pexels-photo-248021You probably already know what a CRM system is, but you are probably wondering why it is important to take it mobile. Having a mobile CRM strategy allows connecting a sales team to customer data through a mobile CRM application. A key benefit of using a mobile CRM is that it allows a sales force to access real-time data while out in the fields meeting prospects and customers.

Before implementing a mobile CRM strategy, define the goals you want to achieve with it, and what your work force needs to have real-time access to. It is imperative before you implement a mobile CRM strategy that you get the buy-in of the sales force, as they will be the ones using it. In-house training with user guides and training programs is key. They also need to know the benefits they can obtain by using the app.

A key benefit of successful implementation is to provide the device itself to your sales force, and include the application pre-installed. Although most mobile CRM apps are supported by iOS and Android devices, check with the provider before giving it to your sales force. Covve is an example of an application with CRM and address book functionality available on both types of devices.

The sales force will rarely need access to the complete functionality on their CRM mobile app to all the same data and reporting they would access via their desktop.  So just start out by providing only basic access that the teams use on a day-to-day basis.

We’ll let a quote from the Aberdeen Group Benchmark Report convey the benefits, “While not all companies deploy sales mobility, those that do, outperform those that do not across a myriad of measures, including overall team attainment of quota, lower sales turnover, as well as better year-to-year growth around revenue, customer renewals, and deal size.”

Mobile usage and mobile CRM adoption have gone from an idea to a necessity

in any organization. Collecting customer data through a range of channels, and being able to constantly access this information has become the norm in the CRM industry, and is the right way for your business to stay connected with customer’s in the modern age.

For the employees that build and maintain customer relations, having a mobile CRM tool is invaluable. By having the ability to track, manage, and update customer information wherever they are in real-time, can maximize the potential of CRM and help grow the customer base.

For senior management, having a more productive employees and increased revenues is something that they will always welcome into the organization.

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Complimentary Business Training Guides

Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]   The BPM Digital Transformation Toolkit is a compilation of 3 whitepapers teaching you how to leverage Business Process Management (BPM) to drive Digital Transformation within your organization. [Learn more]
We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]   We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function






The Flevy Business Blog (http://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most articles have been contributed for management consultants and industry executives with over 20 years of experience. If you would like to contribute an article, please email our editor David Tang at [email protected].

Flevy (http://flevy.com) is the marketplace for premium business documents, such as management frameworks, presentation templates, and financial models. Our documents are of the same caliber produced by top tier consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. Learn more about Flevy here.

Connect with Flevy:


About Flevy.com   /   Terms   /   Privacy Policy
© 2018. Flevy LLC. All Rights Reserved.