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About Mark Bridges

Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.

Author Archive | Mark Bridges

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How to Design a Breakthrough Customer Experience?

The constant advancement in technology has raised the expectations of customers in terms of their interaction with companies.  This digital disruption is also forcing businesses to develop new capabilities and explore innovative ways and means to deliver improved Customer Experiences. Organizations can overhaul their Customer Journeys by embracing latest digital insights and practices.  To develop […]

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How Do We Maximize Impact of Customer Experience on Value Creation?

Digitally savvy startups are disrupting markets and threatening conventional businesses.  They are doing this by utilizing technology to offer new products and services and providing tailored yet uncomplicated experiences for their customers. Likewise, large traditionally-run firms will have to keep evolving their Customer Experience approaches to secure additional avenues of revenue and to stay competitive.  […]

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OK, the Merger’s Done. How Do We Secure the Promised Revenue Synergies?

Stiff market competition, expansion into new territories, product portfolio extension, and gaining new capabilities are the prime reasons why more and more organizations are seriously looking into the prospects of—and carrying out—Mergers and Acquisitions.  However, only a few M&As achieve their desired revenue objectives. Revenue Synergies are a decisive factor in closing such deals.  However, […]

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Conducting PMI? Here Are the Critical 8 Decision Levers to Evaluate

Mergers and Acquisitions (M&A) are unique and complex endeavors.  These initiatives demand tailored solutions keeping in view the varying environments, ways of doing business, culture of the two combining organizations, and internal and external forces influencing the deal. These transactions necessitate making 8 important decisions based on thorough deliberation and analysis of all relevant factors […]

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Considering M&A? Here Are 3 Critical Pre-merger Considerations

Takeovers can turnaround companies in a short period of time, but there is a significant degree of risk to be anticipated and mitigated prior to undertaking such transactions.  Lack of careful deliberation of the potential risks, insufficient planning, weak execution, and lack of focus on Post-merger Integration are the major reasons why many Merger & […]

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Is Your Organization Proficient in Effectively Tapping Corporate Social Responsibility (CSR) Opportunities?

Corporate Social Responsibility (CSR) is an organization’s commitment to produce an overall positive impact on society.  CSR encompasses sustainability, social and economic impact, and business ethics.  It makes a company socially accountable of its operations, stakeholders, and the public.  Businesses undertake CSR programs to benefit society while boosting their own brands. CSR affects every aspect […]

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Go beyond Traditional Value-Based Management: Value Creation through Relative Shareholder Return

Value-Based Management (VBM) has been regarded traditionally as a tool to help investors evaluate firms, optimize performance management, and maximize shareholder value. However, there are mixed opinions on whether to utilize VBM as a mandatory investment or management tool.  Many investors, analysts, and executives, to this day, are skeptical of the influence and role of VBM […]

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Nudge Theory: Key Challenges to Consider

Changing the behaviors of people is the foremost issue with every transformation initiative. Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide.  The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people.  The approach helps […]

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You’re Building a Customer-centric Organization, So Where’s the Customer Department?

Transforming a product-driven firm to a customer-driven enterprise is inevitable today in order to stay ahead in today’s extremely competitive market.  The days of mass marketing, mass media communications, and little-to-none direct interface with customers are long gone.  The emphasis now should be on maximizing customer relationships and becoming customer-driven organizations rather than merely selling […]

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The 8 Most Critical Levers to Managing and Sustaining Change

Most Transformation initiatives fail to achieve their anticipated objectives. Change Management is all about engaging and rallying people at all levels in the organization make the transition and sustain that change.  It is critical to ensure that the entire workforce is eager and ready to embrace the required new behaviors.  More often than not, the […]

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Do You Know What Makes an Organization a Learning Organization?

In this era of rapid change only organizations that are evolving and continuously learning can succeed.  Successful organizations discover how to tap their people’s commitment and capacity to learn at all levels. A Learning Organization is a place where people continually expand their capacity to create the results they truly desire, where new ideas and […]

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The Secret to Success in the Digital Age: Building a Customer-Centric Culture of Innovation

A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge.  So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them.  Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas. […]

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