Flevy Management Insights Q&A

What strategies can executives employ to enhance Supply Chain visibility and control?

     Joseph Robinson    |    Supply Chain Analysis


This article provides a detailed response to: What strategies can executives employ to enhance Supply Chain visibility and control? For a comprehensive understanding of Supply Chain Analysis, we also include relevant case studies for further reading and links to Supply Chain Analysis best practice resources.

TLDR Executives can enhance Supply Chain visibility and control by implementing Advanced Digital Technologies, strengthening Supplier Relationships and Collaboration, and adopting a Demand-Driven Supply Chain strategy, supported by real-world examples and statistics.

Reading time: 4 minutes

Before we begin, let's review some important management concepts, as they relate to this question.

What does Advanced Digital Technologies mean?
What does Supplier Relationship Management mean?
What does Demand-Driven Supply Chain Strategy mean?


In the current global economic landscape, enhancing Supply Chain visibility and control has become a paramount concern for executives. The complexity of global supply chains, coupled with increasing customer demands for speed and transparency, requires organizations to adopt sophisticated strategies to maintain a competitive edge. This discussion delves into specific, actionable strategies that can significantly improve Supply Chain visibility and control.

Implement Advanced Digital Technologies

The adoption of advanced digital technologies is one of the most effective strategies for enhancing Supply Chain visibility and control. Technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Blockchain offer unprecedented opportunities for real-time tracking and analytics. IoT devices can provide real-time data on the location, condition, and movement of goods across the Supply Chain, enabling proactive management of potential disruptions. AI algorithms can analyze vast amounts of data to predict supply chain risks and suggest mitigation strategies. Blockchain technology, on the other hand, offers a secure and transparent way to record transactions, ensuring data integrity and trust among Supply Chain partners.

According to Gartner, organizations that have implemented IoT in their Supply Chain operations have seen up to a 30% improvement in operational efficiency. Moreover, the use of AI in Supply Chain management is expected to reduce forecasting errors by up to 50% and lost sales by 65% due to product unavailability. These statistics underscore the transformative potential of digital technologies in enhancing Supply Chain visibility and control.

Real-world examples of companies leveraging these technologies abound. For instance, Maersk, one of the world's largest shipping companies, has partnered with IBM to develop TradeLens, a Blockchain-based platform that improves the efficiency and security of global trade. This initiative has significantly enhanced the visibility and control of Maersk's Supply Chain operations, demonstrating the practical benefits of digital technology adoption.

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Strengthen Supplier Relationships and Collaboration

Enhancing Supply Chain visibility and control also requires a strategic focus on supplier relationships and collaboration. Building strong, transparent relationships with suppliers ensures a more resilient Supply Chain, capable of withstanding disruptions and adapting to changes. This involves regular communication, sharing of forecasts and demand information, and collaborative problem-solving. By working closely with suppliers, organizations can gain deeper insights into potential Supply Chain risks and develop joint strategies to mitigate them.

Accenture's research highlights the importance of collaboration in the Supply Chain, noting that organizations that effectively collaborate with suppliers can achieve up to a 60% faster response to market changes and a 50% reduction in Supply Chain costs. These benefits underscore the strategic value of supplier collaboration in enhancing Supply Chain visibility and control.

A notable example of effective supplier collaboration is the partnership between Toyota and its suppliers. Toyota's Just-In-Time (JIT) inventory system requires close coordination and transparency with suppliers to ensure timely delivery of parts. This collaboration has not only reduced inventory costs but also enhanced the visibility and control of Toyota's Supply Chain, setting a benchmark for the automotive industry.

Adopt a Demand-Driven Supply Chain Strategy

Adopting a Demand-Driven Supply Chain (DDSC) strategy is another critical approach to improving Supply Chain visibility and control. A DDSC focuses on aligning Supply Chain processes and capabilities with real-time customer demand signals rather than relying on forecasts. This approach requires a high degree of visibility and flexibility in the Supply Chain to rapidly adjust production and distribution in response to changing demand.

Organizations that have embraced a DDSC approach have reported significant improvements in customer service levels, inventory management, and operational efficiency. For example, a study by PwC found that companies with demand-driven Supply Chains have a 45% higher perfect order fulfillment rate than their peers. This statistic highlights the effectiveness of a DDSC strategy in enhancing Supply Chain performance.

Coca-Cola is an example of an organization that has successfully implemented a DDSC strategy. By leveraging advanced analytics and real-time data, Coca-Cola can dynamically adjust its production and distribution plans based on actual demand, significantly improving Supply Chain visibility and control. This approach has enabled Coca-Cola to reduce inventory levels, minimize waste, and improve customer satisfaction.

In conclusion, enhancing Supply Chain visibility and control is a multifaceted challenge that requires a strategic and integrated approach. By implementing advanced digital technologies, strengthening supplier relationships and collaboration, and adopting a Demand-Driven Supply Chain strategy, organizations can achieve significant improvements in Supply Chain performance. These strategies, supported by real-world examples and authoritative statistics, offer a roadmap for executives looking to navigate the complexities of modern Supply Chains.

Best Practices in Supply Chain Analysis

Here are best practices relevant to Supply Chain Analysis from the Flevy Marketplace. View all our Supply Chain Analysis materials here.

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Explore all of our best practices in: Supply Chain Analysis

Supply Chain Analysis Case Studies

For a practical understanding of Supply Chain Analysis, take a look at these case studies.

Strategic Procurement for Heavy and Civil Engineering Construction Firm

Scenario: A mid-size heavy and civil engineering construction firm in the U.S.

Read Full Case Study

End-to-End Supply Chain Efficiency Assessment for Global Electronics Manufacturer

Scenario: A global electronics manufacturing organization, having a significant market share in North America and Europe, is facing challenges with the end-to-end visibility of its supply chain operations.

Read Full Case Study

Supply Chain Resilience and Efficiency Initiative for Global FMCG Corporation

Scenario: A multinational FMCG company has observed dwindling profit margins over the last two years.

Read Full Case Study

Supply Chain Optimization for Leading Semiconductor Manufacturer

Scenario: A leading semiconductor manufacturer is facing significant challenges in supply chain management, impacting its ability to meet the growing global demand.

Read Full Case Study

Telecom Supply Chain Efficiency Study in Competitive Market

Scenario: The organization in question operates within the highly competitive telecom industry, facing challenges in managing its complex supply chain.

Read Full Case Study

Inventory Management Enhancement for Luxury Retailer in Competitive Market

Scenario: The organization in question operates within the luxury retail sector, facing inventory misalignment with market demand.

Read Full Case Study


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Joseph Robinson, New York

Operational Excellence, Management Consulting

This Q&A article was reviewed by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

It is licensed under CC BY 4.0. You're free to share and adapt with attribution. To cite this article, please use:

Source: "What strategies can executives employ to enhance Supply Chain visibility and control?," Flevy Management Insights, Joseph Robinson, 2025




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