Flevy Management Insights Case Study

Operational Efficiency Redesign for Aerospace Manufacturer in Competitive Market

     Joseph Robinson    |    Process Analysis and Design


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Process Analysis and Design to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR Aerospace firm faced prolonged product development cycles and rising costs, necessitating a process overhaul to meet innovation demands. The initiative led to a 25% reduction in cycle times and a 15% cost savings, highlighting the importance of effective Change Management and the need for improved technology integration strategies.

Reading time: 6 minutes

Consider this scenario: A firm in the aerospace sector is grappling with prolonged product development cycles and escalating costs.

Despite being a market leader, the organization has been unable to meet the increasing demands for innovation and efficiency. With competition intensifying, the need to overhaul their process analysis and design has become critical to maintain their market position and profitability.



In light of the current situation, one could hypothesize that the root causes of the organization's challenges may be outdated process workflows, a lack of integration between design and manufacturing teams, or perhaps an insufficient use of technology in process management.

Strategic Analysis and Execution Methodology

The resolution of these operational inefficiencies can be pursued through a well-established five-phase process analysis and design methodology, which facilitates comprehensive examination and redesign of business processes to achieve optimal performance and competitiveness.

  1. Assessment of Current Processes: The first phase involves a thorough review of existing processes to identify inefficiencies, redundancies, and bottlenecks. Key activities include mapping out current workflows, interviewing stakeholders, and benchmarking against industry standards.
  2. Identification of Improvement Opportunities: In this phase, data collected is analyzed to pinpoint areas for improvement. The focus is on aligning processes with business objectives, identifying technology enablement opportunities, and fostering cross-functional collaboration.
  3. Process Redesign: This phase involves the reengineering of processes based on insights gained. It includes designing new workflows, establishing clear ownership, and incorporating best practices in process management.
  4. Implementation Planning: Here, the redesigned processes are translated into actionable plans. This includes developing implementation roadmaps, resource allocation, and change management strategies to ensure smooth adoption.
  5. Monitoring and Continuous Improvement: The final phase ensures the new processes are effectively implemented, monitored for performance, and continuously refined to adapt to changing business needs and market conditions.

For effective implementation, take a look at these Process Analysis and Design best practices:

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Process (2) - Analysis and Design (39-slide PowerPoint deck)
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Process Analysis and Design Implementation Challenges & Considerations

Executives may question the scalability of the new process design in the face of rapid technological advancements. It is crucial to ensure that processes are agile and can be easily adapted to future innovations. The integration of digital tools and platforms into the design is key to achieving this flexibility.

Upon full implementation, the organization should expect to see a reduction in cycle times, cost savings, and an increase in process efficiency. These outcomes should be quantifiable, with potential for a 20-30% improvement in key performance metrics.

Resistance to change is a common challenge. It is essential to manage this through effective communication, training programs, and involvement of all stakeholders in the transition process to ensure buy-in and minimize disruption.

Process Analysis and Design KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


That which is measured improves. That which is measured and reported improves exponentially.
     – Pearson's Law

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Implementation Insights

Throughout the implementation, it became evident that leadership commitment is paramount. A McKinsey study revealed that organizations with strong senior-management support for process-improvement efforts are 3.5 times more likely to outperform their peers. This underscores the importance of C-suite engagement in driving process redesign initiatives.

Process Analysis and Design Deliverables

  • Operational Process Map (Visio)
  • Process Optimization Report (PowerPoint)
  • Implementation Roadmap (Excel)
  • Cost-Benefit Analysis Model (Excel)
  • Change Management Playbook (MS Word)

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To improve the effectiveness of implementation, we can leverage best practice documents in Process Analysis and Design. These resources below were developed by management consulting firms and Process Analysis and Design subject matter experts.

Alignment with Business Strategy

The intricacies of process redesign must dovetail with the overarching business strategy to ensure that operational improvements translate into market success. To achieve this alignment, a strategic review session is necessary, where the redesigned processes are evaluated against strategic goals and objectives. This ensures that process efficiency does not become an end in itself but serves the broader purpose of enhancing competitive advantage and shareholder value.

According to Bain & Company, companies that tightly align their operations with their strategy can expect a 12% higher market valuation. Therefore, the process redesign initiative must be rooted in the strategic vision of the organization, ensuring that every operational change contributes to the achievement of long-term business goals.

Technology Integration and Digital Transformation

With the advent of Industry 4.0, integrating state-of-the-art technology into process redesign is not just an option but a necessity. The use of digital tools—such as AI, IoT, and advanced analytics—can significantly enhance process capabilities, offering predictive insights and real-time monitoring. A digital transformation framework should be established to guide the integration of these technologies into redesigned processes.

Accenture reports that 63% of high-growth companies have adopted a fully integrated digital-physical strategy. This statistic highlights the importance of leveraging digital technologies to not only streamline processes but also to innovate and create new value streams within the organization.

Change Management and Employee Engagement

Effective change management is essential to the success of any process redesign initiative. Employees at all levels must understand the reasons for change, the benefits it will bring, and the new behaviors that will be expected of them. A comprehensive change management strategy, including communication plans, training programs, and support structures, must be implemented to facilitate this transition.

Prosci's benchmarking data indicates that projects with excellent change management effectiveness are six times more likely to meet or exceed their objectives. This underscores the critical role of change management in ensuring the redesigned processes are embraced and adopted by the workforce.

Measuring Success and Continuous Improvement

Once new processes are implemented, it is vital to measure success against predefined KPIs. However, the measurement of success should not be static; it should feed into a continuous improvement loop where processes are regularly reviewed and refined. This approach ensures that the organization remains agile and can quickly adapt to any internal or external changes.

KPMG's research suggests that organizations with continuous improvement programs report a 5% to 6% annual productivity improvement. This reinforces the value of establishing a culture of continuous improvement where process excellence is an ongoing pursuit rather than a one-time project.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced cycle times by 25% following the implementation of redesigned processes, surpassing the projected 20-30% improvement target.
  • Realized cost savings of 15% due to streamlined processes, slightly below the anticipated 20% reduction, attributed to unexpected technology integration challenges.
  • Attained an 80% employee adoption rate, indicating successful change management efforts and alignment with Prosci's benchmarking data on change management effectiveness.
  • Enhanced process efficiency, as evidenced by the reduction in cycle times and positive feedback from stakeholders during the monitoring phase.

The initiative has yielded significant positive outcomes, particularly in reducing cycle times and achieving high employee adoption rates. The 25% reduction in cycle times demonstrates the effectiveness of the redesigned processes in enhancing operational efficiency. However, the cost savings of 15% fell slightly short of the projected 20%, primarily due to unforeseen challenges in integrating digital tools and platforms. This highlights the need for a more comprehensive assessment of technological readiness and potential obstacles in future initiatives. While the overall results are commendable, the organization should focus on addressing the challenges encountered during technology integration to fully realize the anticipated cost savings. Alternative strategies could involve conducting thorough technology readiness assessments and pilot testing to identify and mitigate potential integration issues before full-scale implementation.

Building on the current success, the organization should consider conducting a comprehensive review of the technology integration process to identify and address the challenges encountered. Additionally, a continuous improvement framework should be established to regularly review and refine processes, ensuring ongoing agility and adaptability to market dynamics and technological advancements.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

This case study is licensed under CC BY 4.0. You're free to share and adapt with attribution. To cite this article, please use:

Source: Global Expansion Strategy for Luxury Watch Brand in Asia, Flevy Management Insights, Joseph Robinson, 2025


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