Flevy Management Insights Case Study
Master Data Management for Global Sports Apparel Brand


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Master Data Management to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A leading sports apparel brand struggled with data inconsistencies across its global operations, resulting in inefficiencies and customer dissatisfaction. The implementation of a Master Data Management system improved data accuracy by 20%, reduced operational costs by 12%, and increased customer satisfaction by 18%, highlighting the importance of effective data management in driving operational efficiency and enhancing customer experience.

Reading time: 8 minutes

Consider this scenario: A leading sports apparel brand with a global presence is facing challenges in harmonizing its product information across multiple channels and geographies.

With a vast array of SKUs and a complex supply chain, the company's data inconsistencies are leading to inefficiencies, customer dissatisfaction, and lost revenue. The organization is seeking to optimize its Master Data Management processes to ensure accuracy, compliance, and speed to market.



Given the situation, an initial hypothesis might suggest that the organization's rapid international expansion and diverse product lines have outpaced the capabilities of its current Master Data Management system. Another hypothesis could be that there is a lack of standardized processes across departments, leading to data silos and inconsistent master data. Lastly, it's possible that inadequate governance and poor data quality management practices are contributing to the challenges faced.

Strategic Analysis and Execution Methodology

The organization can benefit from deploying a proven 5-phase Master Data Management methodology, enhancing data quality, operational efficiency, and decision-making capabilities.

  1. Assessment and Strategy Definition: Establish the current state of Master Data Management, identify gaps, and define a clear strategy. Seek answers to questions like: What are the existing data governance structures? How is data quality currently measured and managed? Insights on data workflow and ownership will be crucial here, as will interim deliverables such as a Data Quality Assessment Report.
  2. Data Architecture Design: Develop a robust data model that supports the organization's business objectives. Key activities include designing data structures and identifying key data domains. Analyses focus on how data is created, stored, and utilized, aiming to streamline these processes. Challenges often arise around legacy system constraints, and deliverables include a Master Data Architecture Blueprint.
  3. Process Re-engineering: Redefine master data-related processes to improve accuracy and efficiency. Activities revolve around mapping current processes and designing optimized workflows. Insights may reveal process bottlenecks, and a key deliverable could be a Process Re-engineering Plan.
  4. Technology Implementation: Select and implement the appropriate Master Data Management software. Key questions include: What are the functional requirements? How will the system integrate with existing IT infrastructure? Common challenges are vendor selection and system customization, with a Technology Implementation Roadmap as a deliverable.
  5. Change Management and Training: Ensure that the staff are ready to adopt new processes and systems. Activities include developing training programs and communication plans. Insights on organizational readiness are vital, and challenges often involve user resistance. Deliverables include Training Materials and a Change Management Strategy.

This structured methodology is akin to those followed by top-tier consulting firms and is critical for successful Master Data Management initiatives.

For effective implementation, take a look at these Master Data Management best practices:

Enterprise Data Management and Governance (30-slide PowerPoint deck)
Master Data Management (MDM) Reference Architecture (13-slide PowerPoint deck)
Master Data Management (MDM) and Enterprise Architecture (EA) Setup & Solutions (38-slide PowerPoint deck)
Information and Data Classification - Implementation Toolkit (Excel workbook and supporting ZIP)
View additional Master Data Management best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Master Data Management Implementation Challenges & Considerations

Executives often question the scalability of the proposed Master Data Management system. It's critical to ensure that the system can grow with the business, accommodating new product lines and market expansions without significant overhauls. Furthermore, concerns around data security and privacy are paramount, especially with increasing regulatory scrutiny. The chosen solution must adhere to global data protection standards while maintaining user accessibility.

Upon full implementation, the organization can expect improved data accuracy, streamlined operations, and enhanced decision-making capabilities. Revenue growth is expected due to better market responsiveness and customer satisfaction. Additionally, cost savings are anticipated from reduced data management inefficiencies and errors.

Potential implementation challenges include resistance to change within the organization, data migration complexities, and aligning cross-functional teams to new data governance practices.

Master Data Management KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Without data, you're just another person with an opinion.
     – W. Edwards Deming

  • Data Accuracy Rate: Indicates the percentage of data entries that meet the quality standards set.
  • System Adoption Rate: Measures how quickly and thoroughly the new Master Data Management system is embraced by users.
  • Time to Market for New Products: Assesses the impact of improved Master Data Management on the speed of product launches.
  • Cost Reduction: Tracks savings in operational costs post-implementation.
  • Customer Satisfaction Score: Reflects improvements in customer experience due to more reliable product information.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the implementation, it's clear that executive sponsorship is crucial for driving Master Data Management initiatives. A McKinsey study highlights that projects with strong senior management involvement have a 70% chance of success. This underscores the importance of leadership in driving data transformation.

Another insight is the need for ongoing data governance post-implementation. According to Gartner, organizations that treat Master Data Management as a one-time project rather than an ongoing discipline are less likely to maintain data quality over time.

Moreover, integrating Master Data Management with advanced analytics can yield actionable insights, driving further business value. Companies that leverage data effectively can see a 15-20% increase in revenue, as per BCG analysis.

Master Data Management Deliverables

  • Master Data Governance Framework (PDF)
  • Data Quality Assessment Report (PowerPoint)
  • Master Data Architecture Blueprint (Visio)
  • Process Re-engineering Plan (PDF)
  • Technology Implementation Roadmap (PowerPoint)
  • Change Management Strategy (Word)
  • Data Management Training Materials (PowerPoint)

Explore more Master Data Management deliverables

Master Data Management Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Master Data Management. These resources below were developed by management consulting firms and Master Data Management subject matter experts.

Master Data Management Case Studies

A Fortune 500 retailer implemented a Master Data Management system that resulted in a 40% reduction in data inconsistencies and a 25% improvement in time to market for new product introductions.

An international pharmaceutical company leveraged Master Data Management to ensure compliance with global regulations, leading to a 60% decrease in compliance-related issues.

A leading consumer electronics firm integrated Master Data Management with its e-commerce platforms, achieving a 30% increase in online sales due to more accurate and consistent product information.

Explore additional related case studies

Data Integration Across Diverse Systems

Integrating master data across diverse systems is a complex challenge. It requires a strategic approach to data consolidation that respects the unique attributes of different systems while achieving a unified view. A study by Accenture points out that 75% of executives cite interoperability of systems as a major barrier to achieving Master Data Management goals. To overcome this, organizations often employ middleware solutions that allow for seamless data communication and a centralized master data hub that serves as the single source of truth.

Additionally, the use of APIs and microservices architecture can significantly aid in integrating disparate systems. These technologies facilitate modular updates and enhancements without disrupting the entire Master Data Management ecosystem. The goal is to create a flexible and responsive environment where data flows freely and securely between systems, providing real-time access to accurate master data.

Ensuring Data Quality and Governance

Ensuring data quality and governance is a top priority for any Master Data Management initiative. According to Gartner, poor data quality costs organizations an average of $12.8 million annually. To safeguard against this, companies must establish robust data governance frameworks that define data stewardship, ownership, and quality standards. This involves creating clear policies for data entry, validation, and maintenance, as well as implementing technology solutions that automate these processes where possible.

Moreover, ongoing monitoring and continuous improvement are essential for maintaining high data quality over time. This includes regular audits of data quality metrics and the implementation of feedback loops to address any identified issues promptly. With effective governance and a quality-first approach, organizations can ensure that their master data remains accurate, consistent, and reliable.

Measuring ROI of Master Data Management

Measuring the return on investment (ROI) for Master Data Management projects is critical for justifying the expenditure and understanding the value delivered. According to a study by PwC, companies that invest in high-quality data can expect an average increase in revenue of 15%. To quantify ROI, organizations should look at key performance indicators such as improved operational efficiency, reduced costs associated with data management errors, and increased revenue from enhanced decision-making and customer satisfaction.

It is also important to consider qualitative benefits, such as improved regulatory compliance and risk management, which can be harder to quantify but are equally valuable. By setting benchmarks before implementation and tracking progress against these benchmarks, executives can gain a clear picture of the financial and operational impacts of their Master Data Management initiatives.

Adoption and Change Management

Adoption and change management are pivotal for the success of Master Data Management initiatives. A study by McKinsey underscores the importance of user adoption, revealing that 70% of change programs fail due to employee resistance. To address this, organizations must develop comprehensive change management strategies that include communication plans, training programs, and support structures to help employees adapt to new processes and systems.

Furthermore, it is crucial to involve users early in the process and gather their input, which can lead to a sense of ownership and increase the likelihood of adoption. By fostering a culture that values data as a key asset, organizations can ensure that Master Data Management practices are embraced and sustained over the long term.

Additional Resources Relevant to Master Data Management

Here are additional best practices relevant to Master Data Management from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Improved data accuracy rate by 20% post-implementation, leading to reduced errors and enhanced decision-making capabilities.
  • Accelerated time to market for new products by 15%, enabling faster responses to market demands and trends.
  • Realized a 12% reduction in operational costs due to streamlined processes and improved data management efficiency.
  • Increased customer satisfaction score by 18% through the delivery of more reliable product information, resulting in improved customer experience.

The initiative has yielded significant improvements in data accuracy, time to market, cost reduction, and customer satisfaction. These results are considered successful as they directly address the initial challenges of data inconsistencies, inefficiencies, and customer dissatisfaction. The improved data accuracy rate and accelerated time to market demonstrate the effectiveness of the Master Data Management system in enhancing operational efficiency and decision-making. However, the 12% reduction in operational costs falls short of the anticipated cost savings. This could be attributed to unforeseen implementation complexities and resistance to change within the organization. To enhance outcomes, a more robust change management strategy and comprehensive user training could have mitigated these challenges and maximized cost savings.

For the next phase, it is recommended to conduct a thorough review of the change management approach, focusing on addressing resistance to change and ensuring comprehensive user adoption. Additionally, ongoing data governance and quality management practices should be reinforced to sustain the achieved improvements. Leveraging advanced analytics to derive actionable insights from the enhanced master data could further drive business value and revenue growth. Continuous monitoring of key performance indicators and regular audits of data quality metrics will be essential to maintain the momentum and realize the full potential of the Master Data Management initiative.

Source: Data Management Enhancement in Ecommerce, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Master Data Management (MDM) Optimization in Luxury Retail

Scenario: The organization is a luxury retail company specializing in high-end fashion with a global presence.

Read Full Case Study

Data Management Enhancement for Telecom Infrastructure Provider

Scenario: The organization is a leading provider of telecom infrastructure services, grappling with the complexities of managing vast amounts of data across numerous projects and client engagements.

Read Full Case Study

Data Management System Overhaul for D2C Health Supplements Brand

Scenario: A direct-to-consumer (D2C) health supplements company is grappling with data inconsistency and accessibility issues across its rapidly expanding online platform.

Read Full Case Study

Data Management System Overhaul for Automotive Supplier in North America

Scenario: The organization is a key player in the North American automotive supply chain, struggling with outdated Data Management practices that have led to inefficiencies across its operations.

Read Full Case Study

Data Management System Refinement for D2C Beverage Firm

Scenario: A rapidly expanding direct-to-consumer (D2C) beverage company is facing significant challenges in managing a growing influx of data from various sources.

Read Full Case Study

Master Data Management for Mid-Sized Educational Institution

Scenario: A mid-sized educational institution in North America is grappling with data inconsistencies across departments, leading to operational inefficiencies and a lack of reliable reporting.

Read Full Case Study

Aerospace Vendor Master Data Management in Competitive Market

Scenario: An aerospace components supplier is grappling with data inconsistencies across its global supply chain.

Read Full Case Study

Next-Gen Logistics: Transforming Data Management in Wholesale Electronic Markets

Scenario: A mid-size wholesale electronic markets broker faces critical challenges in data management, impacting strategic decision-making.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

PESTEL Transformation in Power & Utilities Sector

Scenario: The organization is a regional power and utilities provider facing regulatory pressures, technological disruption, and evolving consumer expectations.

Read Full Case Study

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Operational Efficiency Enhancement in Aerospace

Scenario: The organization is a mid-sized aerospace components supplier grappling with escalating production costs amidst a competitive market.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.