Flevy Management Insights Case Study
Diversity & Inclusion Strategy for Aerospace Corporation in North America
     Joseph Robinson    |    Diversity & Inclusion


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Diversity & Inclusion to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A North American aerospace firm struggled to integrate D&I into its operations and strategy, lacking measurable outcomes. The initiative achieved a 15% increase in diversity representation and a 20% boost in employee satisfaction, underscoring D&I's role in innovation and culture, but did not connect these efforts to financial performance.

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Consider this scenario: An aerospace firm in North America is grappling with the integration of Diversity & Inclusion (D&I) into its core operations and strategic vision.

Despite its commitment to fostering an inclusive workplace, the organization has struggled to translate this into measurable outcomes and a competitive advantage. The leadership recognizes the potential of a diverse workforce in driving innovation and operational excellence but has yet to find an effective approach to harness these benefits fully.



As the aerospace firm seeks to enhance its Diversity & Inclusion initiative, it is imperative to consider that the lack of a structured D&I strategy could be impeding progress. A hypothesis could be that the organization's current efforts are too fragmented, leading to inconsistent implementation across departments. Another possibility is that the organization's definition of diversity may be too narrow, failing to capture the full spectrum of backgrounds and perspectives that could enrich the company's culture and performance.

Strategic Analysis and Execution Methodology

The path to embedding Diversity & Inclusion within the aerospace firm's DNA requires a methodical approach that aligns with its strategic goals. The benefits of adopting a structured methodology are multifold, including improved employee engagement, innovation, and market competitiveness. This can be achieved through a 4-phase process:

  1. D&I Assessment and Benchmarking: Begin with an in-depth analysis of the current D&I landscape within the organization. Key questions include: How does the organization's D&I performance compare to industry benchmarks? What are the existing barriers to a more diverse and inclusive workplace? This phase involves employee surveys, focus groups, and a review of HR data to identify gaps and opportunities.
  2. Strategy Formulation: Develop a comprehensive D&I strategy that is tailored to the organization's specific challenges and opportunities. Key activities include defining clear D&I objectives, identifying the resources required to achieve them, and establishing a timeline for implementation. Potential insights might reveal the need for targeted recruitment efforts or the development of employee resource groups.
  3. Implementation Planning: Create detailed action plans for executing the D&I strategy. This includes assigning responsibilities, setting up monitoring mechanisms, and ensuring alignment with broader business goals. Common challenges may involve resistance to change or a lack of accountability.
  4. Monitoring and Evaluation: Establish metrics and regular reporting to track progress against D&I goals. Key analyses include retention rates, promotion patterns, and employee satisfaction scores. Interim deliverables could consist of quarterly progress reports and an annual D&I scorecard.

This methodology is reflective of leading practice frameworks utilized by top consulting firms to ensure a holistic and sustainable approach to Diversity & Inclusion.

For effective implementation, take a look at these Diversity & Inclusion best practices:

The Inclusive Leader (24-slide PowerPoint deck)
Diversity & Inclusion (D&I) Improvement (30-slide PowerPoint deck)
Business Case for Diversity & Inclusion (D&I) (28-slide PowerPoint deck)
Recruiting, Selection & Retention: Address Objections to Diversity & Promote Inclusion (10-page PDF document)
Diversity, Equity and Inclusion Training and Workshop Kit (159-slide PowerPoint deck)
View additional Diversity & Inclusion best practices

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Diversity & Inclusion Implementation Challenges & Considerations

In implementing a comprehensive D&I strategy, executives often raise concerns about the integration of D&I initiatives with existing corporate strategies. It is crucial to ensure that D&I is not siloed but rather woven into the fabric of the company's operations and values. Executives may also question the measurable impact of D&I on the bottom line. Research by McKinsey has shown that companies in the top quartile for gender diversity on their executive teams were 25% more likely to experience above-average profitability compared to companies in the fourth quartile. Finally, the potential for unconscious bias to undermine D&I efforts must be addressed through continuous education and awareness programs.

Expected business outcomes include enhanced innovation, as diverse teams are better equipped to generate novel solutions and ideas. Another outcome is a stronger employer brand, attracting top talent from a broader pool of candidates. Lastly, there is the potential for improved financial performance, as diversity has been linked to better decision-making and profitability.

Potential implementation challenges include resistance to cultural change, the complexity of measuring D&I impact, and the need for sustained leadership commitment to drive initiatives forward.

Diversity & Inclusion KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Without data, you're just another person with an opinion.
     – W. Edwards Deming

  • Employee Satisfaction Scores: Reflects the perceived effectiveness of D&I initiatives.
  • Diversity Representation Ratios: Measures the proportion of underrepresented groups at various levels within the organization.
  • Inclusion Index: Gauges the extent to which employees feel valued and included.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the implementation of the D&I strategy, it became evident that leadership buy-in is not merely a one-time endorsement but requires ongoing commitment and visible support. Another insight was the importance of aligning D&I efforts with business objectives, making it a part of the strategic conversation rather than a standalone agenda. Additionally, the role of middle management as a critical lever for change emerged, highlighting the need for training and accountability mechanisms to drive D&I throughout the organization.

Diversity & Inclusion Deliverables

  • Diversity & Inclusion Strategic Plan (PowerPoint)
  • D&I Metrics Dashboard (Excel)
  • Cultural Competence Training Modules (PDF)
  • D&I Annual Report (MS Word)
  • Employee Resource Group Charter (MS Word)

Explore more Diversity & Inclusion deliverables

Diversity & Inclusion Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Diversity & Inclusion. These resources below were developed by management consulting firms and Diversity & Inclusion subject matter experts.

Aligning D&I with Corporate Strategy

The integration of Diversity & Inclusion into the broader corporate strategy is paramount. It is not sufficient to have D&I initiatives running parallel to business goals; they must intersect to drive meaningful change. According to a BCG study, companies with above-average diversity on their management teams reported innovation revenue that was 19 percentage points higher than that of companies with below-average leadership diversity. This underscores the importance of strategic integration, where D&I becomes a lens through which all business decisions are made, ensuring that it contributes directly to the organization's growth and innovation objectives.

Moreover, it is crucial to communicate the strategic value of D&I to all stakeholders, ensuring that it is understood not as a HR function, but a business imperative. This is achieved by embedding D&I goals within the core business objectives and incentivizing leaders to prioritize these goals. By doing so, D&I becomes a shared responsibility, rather than a siloed effort, leading to a more inclusive corporate culture and better business outcomes.

Quantifying the Impact of D&I on Financial Performance

Measurement of the financial impact of Diversity & Inclusion is often a complex endeavor, yet it is critical for validating the investment in D&I initiatives. A McKinsey report revealed that companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians. Executives should focus on setting clear, quantifiable targets for D&I efforts, such as increasing the diversity of the talent pipeline or improving retention rates of underrepresented groups. By doing so, they can track progress and correlate these metrics with financial performance indicators.

It is also important to look beyond the numbers and consider the qualitative impact of D&I, such as improved employee morale, stronger brand reputation, and increased customer loyalty. While these benefits may be more difficult to measure, they are equally critical for long-term financial success and can provide a more holistic view of the value D&I brings to the organization.

Ensuring Sustained Leadership Commitment

Enduring commitment from top leadership is essential for the success of Diversity & Inclusion programs. This commitment must be visible and active, with leaders championing D&I efforts both within and outside the organization. Research by Deloitte has shown that inclusive leaders are 70% more likely to report that their organization captures new markets. To ensure sustained commitment, D&I objectives should be tied to leadership performance metrics, and leaders should be held accountable for the progress of these initiatives.

Leaders must also be equipped with the skills to manage diverse teams effectively. This includes training in unconscious bias, cultural intelligence, and inclusive leadership practices. By developing these competencies, leaders can foster an environment where all employees feel valued and empowered to contribute their best work, driving the organization's overall performance.

Overcoming Resistance to Cultural Change

Resistance to change is a common obstacle in implementing Diversity & Inclusion initiatives. To overcome this resistance, it is essential to engage employees at all levels and communicate the tangible benefits of D&I. Transparency is key; by sharing the rationale, goals, and progress of D&I efforts, employees are more likely to understand their importance and embrace the change. Additionally, involving employees in the creation and implementation of D&I strategies can foster a sense of ownership and commitment to the process.

Change must also be modeled from the top. When leadership demonstrates a genuine commitment to D&I through their actions and decisions, it sets the tone for the rest of the organization. Employee training programs, particularly those focused on inclusion and bias, are critical tools for shifting mindsets and creating a more inclusive culture. These programs should not be one-off events but part of a continuous learning journey to embed D&I into the organization's DNA.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Increased Diversity Representation Ratios across all levels by 15% within the organization.
  • Improved Employee Satisfaction Scores by 20%, reflecting the perceived effectiveness of D&I initiatives.
  • Established 5 Employee Resource Groups, fostering a more inclusive workplace culture.
  • Enhanced innovation with 30% more novel solutions generated by diverse teams.

The results of the Diversity & Inclusion (D&I) initiative have been largely successful, demonstrating tangible improvements in diversity representation and employee satisfaction. The increase in Diversity Representation Ratios by 15% signifies a significant advancement in creating a more inclusive workforce. The 20% improvement in Employee Satisfaction Scores reflects the positive impact of D&I initiatives on employee morale and engagement. Additionally, the establishment of 5 Employee Resource Groups has contributed to fostering a more inclusive workplace culture, providing platforms for underrepresented voices to be heard. The 30% increase in novel solutions generated by diverse teams underscores the positive correlation between diversity and innovation.

However, the initiative fell short in quantifying the direct impact of D&I on financial performance. While the benefits of diversity on decision-making and profitability were acknowledged, the report lacks specific metrics or evidence linking D&I efforts to financial outcomes. Furthermore, the resistance to cultural change and the complexity of measuring D&I impact were underestimated, leading to challenges in fully integrating D&I into the organization's DNA.

Alternative strategies could have involved more robust measurement frameworks to track the financial impact of D&I, as well as a stronger focus on addressing resistance to cultural change through targeted communication and continuous education programs.

For the next phase, it is recommended to conduct a comprehensive financial analysis to quantify the impact of D&I on profitability and decision-making. Additionally, a renewed focus on addressing resistance to cultural change through tailored communication and education programs will be essential to further embed D&I into the organization's core operations and values.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: Diversity Advancement Initiative in Aerospace Sector, Flevy Management Insights, Joseph Robinson, 2024


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