32-slide PowerPoint
$29.00
$29.00 | 32-slides | Best for: Strategy and customer-experience leaders redesigning operating models to shift from product to customer-centric delivery
EDITOR'S REVIEW
This deck integrates the McKinsey Decision Journey with a six-building-block blueprint for a customer-centric operating model, making the shift more actionable than typical strategy slides. It includes templates for your own business presentations and highlights the Decision Journey as a structured way to map touchpoints across the customer path. It is particularly valuable for strategy and customer-experience teams redesigning operating models around customer value and segmentation to align streams and deliver differentiated value. [Learn more]
103-slide PowerPoint
$69.00
$69.00 | 103-slides | Best for: CX leaders and transformation teams building a customer-centric organization via journey mapping and service design.
EDITOR'S REVIEW
This deck stands out by pairing a structured 3-phase CX design approach with ready-to-use slide templates, turning customer-centric theory into deployable work products. It delivers trend-driven insights on customer behavior and practical methods for journey mapping, human-centered design, and service design as the bridge between strategy and delivery. It is particularly useful for CX teams looking to embed a customer-centric culture through concrete frameworks and presentation assets, and for transformation initiatives aiming to operationalize omnichannel experiences. [Learn more]
22-slide PowerPoint
$29.00
$29.00 | 22-slides | Best for: CX leaders and transformation teams needing a journey-based, operationally linked CX value-creation framework
EDITOR'S REVIEW
This deck stands out by delivering a five-phase CX value-creation framework that links customer insights to operational drivers and continuous improvement, rather than focusing solely on individual touchpoints. A concrete differentiator is its explicit treatment of the CSAT–TSR relationship and guidance on mapping customer journeys across multiple channels, plus included slide templates for use in internal presentations. Overall, it serves teams charged with aligning CX strategy to back-end processes and analytics, helping them pursue sustainable growth through data-driven improvements. [Learn more]
23-slide PowerPoint
$29.00
$29.00 | 23-slides | Best for: Corporate and change leaders designing culture-change programs to align people and processes with customer strategy
EDITOR'S REVIEW
This deck stands out for pairing a customer-centric culture framework, anchored on 4 primary and 4 secondary cultural attributes, with a practical diagnostic toolkit that flags misalignments and measures emotional connectedness between employees and the organization. It also provides slide templates for use in leadership presentations, making the insights readily actionable. Used by transformation teams and executives overseeing culture redesigns to keep customer-facing behavior aligned as the organization grows and engages across channels. [Learn more]
27-slide PowerPoint
$29.00
$29.00 | 27-slides | Best for: Strategy and operations leaders choosing a single competitive value proposition and aligning the operating model
EDITOR'S REVIEW
This deck anchors strategy choice in Treacy and Wiersema's Value Disciplines framework, translating the idea of a single, dominant value proposition into a concrete operating blueprint. It identifies 3 value disciplines—Operational Excellence, Product Leadership, and Customer Intimacy—and includes ready-to-use slide templates to apply the model in presentations and planning sessions. This makes it particularly practical for executives who must align structure, processes, and priorities around a chosen discipline to drive market impact. [Learn more]
21-slide PowerPoint, ZIP
$35.00
$35.00 | 21-slides + supplemental tools | Best for: Executives and HR leads running a cross-functional customer-culture diagnostic and gap analysis for improvement planning
EDITOR'S REVIEW
This deck distinguishes itself by offering a self-assessment framework that evaluates culture across 13 dimensions and ships with an analysis spreadsheet and presentation templates, turning results into communicable insights. It targets executives and HR leads coordinating cross-functional diagnostics and improvement planning to align the organization around customer outcomes, with a practical structure for stakeholder workshops and action planning. [Learn more]
22-slide PowerPoint
$29.00
$29.00 | 22-slides | Best for: Executives and strategy leads building an aligned customer strategy using ten guiding principles and presentation slides
EDITOR'S REVIEW
This deck stands out by turning ten customer-strategy principles into an actionable framework that links the strategy to organizational identity and long-term customer value. It includes practical slide templates that help executives standardize presentations, and highlights concrete moves like treating customers as assets and building an omnichannel experience. It will be most valuable to executives and strategy leads who are trying to refine how the organization engages customers and aligns cross-functional efforts around a unified strategy. [Learn more]
24-slide PowerPoint
$29.00
$29.00 | 24-slides | Best for: Executives and consultants running customer strategy and CX workshops to improve loyalty and measurement
EDITOR'S REVIEW
This deck stands out by presenting a framework built around 6 core capabilities, paired with practical, workshop-ready templates and a structured 5-step approach to customer strategy. A concrete asset is the CX Measurement Pyramid template, which provides a ready-made method for quantifying journey-related metrics. It is especially valuable for executives and consultants guiding customer-centric transformations and workshops focused on loyalty and data-driven customer experience improvements. [Learn more]
35-slide PowerPoint
$29.00
$29.00 | 35-slides | Best for: Product managers and consultants running JTBD-driven innovation workshops to prioritize unmet customer outcomes
EDITOR'S REVIEW
This deck distinguishes itself by pairing the Jobs-to-Be-Done Growth Strategy Matrix with a structured Outcome-Driven Innovation (ODI) process, turning customer insights into actionable growth priorities. It includes practical templates and tools—such as the Opportunity Algorithm, ODI process flow, and templates for market strategy and product strategy—embedded within a clear 10-step workflow. It's particularly useful for product teams, marketing groups, and executives conducting JTBD-driven workshops or strategic planning sessions to identify unmet outcomes and shape targeted innovations. [Learn more]
32-slide PowerPoint
$29.00
$29.00 | 32-slides | Best for: Product managers and innovation leads choosing customer-product strategies after segmentation using a JTBD strategy matrix
EDITOR'S REVIEW
This deck stands out by pairing JTBD-based customer segmentation with a five-strategy Growth Matrix, turning a theoretical framework into a practical decision map for product direction. It codifies 5 growth options—Differentiated, Dominant, Disruptive, Discrete, and Sustaining—each illustrated with examples and accompanied by slide templates to operationalize strategy discussions. For product managers and innovation leads deciding which customer jobs to target and how to win in a market, this toolkit offers a structured way to choose between adding features, pursuing cost reductions, or introducing a new value proposition, and it cites an 86% innovation success rate for JTBD-led propositions versus about 17% under traditional processes. [Learn more]
Research and Empathy as Foundation
Customer-centric design begins with genuine understanding. Interviews, observations, and ethnographic research reveal how customers actually behave, what frustrates them, and what workarounds they devise. This primary research often contradicts internal assumptions. Designers discover that customers value speed over customization, or simplicity over features. This humility about what you do not know drives better solutions.
Empathy maps capture customer emotions, pain points, and aspirations. Personas synthesize research into concrete customer archetypes. Jobs-to-be-done frameworks identify the functional, emotional, and social jobs customers seek. Flevy's customer research playbooks and empathy mapping templates help teams conduct systematic research and translate findings into actionable design guidance that keeps teams focused on actual needs rather than feature preferences.
Iteration and Validation Through Testing
Rapid prototyping and user testing reveal what works before full development. Paper sketches, wireframes, and functional prototypes all generate valuable feedback when tested with representative users. This cycle of design-test-learn compresses decision-making timelines and prevents expensive late-stage discoveries.
Organizations advancing in customer-centric design treat testing not as final validation but as continuous learning. Each iteration raises confidence levels incrementally. This approach reduces risk while improving outcomes. When product, marketing, and support teams collaborate on testing, they build shared understanding of customer needs. Design thinking methodology and prototyping frameworks available on Flevy help organizations build this cross-functional discipline. Design thinking thus becomes an organization-wide discipline rather than a design department activity.
Here are our top-ranked questions that relate to Customer-centric Design.
David Tang, New York
Strategy & Operations, Digital Transformation, Management Consulting
The editorial content of this page was overseen by David Tang. David is the CEO and Founder of Flevy. Prior to Flevy, David worked as a management consultant for 8 years, where he served clients in North America, EMEA, and APAC. He graduated from Cornell with a BS in Electrical Engineering and MEng in Management.
Last updated: October 12, 2026
PowerPoint (23)
Excel (3)
