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Advances in technology and communication, combine with the explosive growth in data information, have given rise to a more empowered global consumer. Recent economic and political events highlight the need for companies to understand how consumers view the world and the most important attributes for their purchasing decisions.

Responding effectively to rapidly changing consumer needs has become one of the top strategic agenda items of organizations, alongside regulatory change and talent management. The value of Customer-centricity has become direly important today. Customer attitudes and behavior can determine how customers view and interact with the industry, as well as their expectation for the future. Organizations who respond best to what customers want now are most likely to succeed. A clear understanding of customer needs and behaviors across the organization will help drive profitable growth strategies and provide the confidence to invest in opportunities at a time when staying within budget is extremely difficult.

This framework serves as a guide for organizations in their journey towards Customer-centricity. Customer-centricity is creating a positive consumer experience at the point of sale and post-sale. There are 5 Core Principles that redefine relationships with customers and transform business models.

1. Protect business against disintermediation
2. Redefine customer relationships
3. Increase productivity to gain a Competitive Advantage
4. Diversify sources of revenue
5. Collaborate with new partners across the Value Chains

The journey to Customer-centricity is not an easy endeavor but it is essential in today's business environment.

This deck also includes slide templates for you to use in your own business presentations.

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Source: Customer-centricity Primer PowerPoint document

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