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HIGHLIGHTS
DOCUMENT DESCRIPTION
Ever more B2C concerns are going all-out to develop Customer-centric organizations. Companies Organizations in Customer-centricity depend on some type of Market Segmentation.
Market Segmentations assist in understanding the customer more intimately. This understanding has to be based on solid data. Organizations are gathering immense amounts of data but are failing to derive real value from their effort.
A segment-centered model will work only when it is entrenched in the organization's Corporate Strategy, cuts through frontiers of all business units and functional departments, and gives well-defined and practical direction.
The following 4-phase approach to Customer-centric Segmentation provides the necessary wherewithal to develop and implement a successful Customer-centric Segmentation.
1. Delineate Purpose
2. Plan around Purpose
3. Functionalize Segmentation
4. Control Implementation
Organizations implementing this approach gain a considerable advantage in making Customer-centricity more than a catchphrase.
The slide deck also includes some slide templates for you to use in your own business presentations.
Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Customer Segmentation, Customer-centric Organization PowerPoint Slides: Customer-centric Segmentation PowerPoint (PPTX) Presentation, LearnPPT
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DETAILS
This business document is categorized under: Business Framework Primers
File Type: PowerPoint (pptx)
Tag(s): Customer Segmentation Customer-centric Organization
Number of Slides: 24 (includes cover, transition, & marketing slides)
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Upload date (first version): Jan 3, 2022
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