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DOCUMENT DESCRIPTION

Ever more B2C concerns are going all-out to develop Customer-centric organizations. Companies Organizations in Customer-centricity depend on some type of Market Segmentation.

Market Segmentations assist in understanding the customer more intimately. This understanding has to be based on solid data. Organizations are gathering immense amounts of data but are failing to derive real value from their effort.

A segment-centered model will work only when it is entrenched in the organization's Corporate Strategy, cuts through frontiers of all business units and functional departments, and gives well-defined and practical direction.

The following 4-phase approach to Customer-centric Segmentation provides the necessary wherewithal to develop and implement a successful Customer-centric Segmentation.

1. Delineate Purpose
2. Plan around Purpose
3. Functionalize Segmentation
4. Control Implementation

Organizations implementing this approach gain a considerable advantage in making Customer-centricity more than a catchphrase.

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Customer-centric Segmentation PowerPoint document

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Tag(s): Customer Segmentation Customer-centric Organization

Number of Slides: 24 (includes cover, transition slides)

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Upload date (first version): Jan 3, 2022






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