Flevy Management Insights Case Study
Consumer Packaged Goods Analytics Overhaul in Health-Conscious Segment


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Business Intelligence to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The company faced challenges in leveraging its Business Intelligence capabilities due to outdated tools and disparate data sources, hindering swift decision-making and market responsiveness. The implementation of advanced analytics led to a 12% reduction in operational costs and a 6% increase in sales, highlighting the importance of continuous process optimization and robust Change Management for sustained growth.

Reading time: 8 minutes

Consider this scenario: The company is a mid-sized producer of health-focused consumer packaged goods.

Despite a loyal customer base and strong product lineup, the organization struggles with harnessing the full potential of its business intelligence capabilities. With disparate data sources and outdated analytical tools, the leadership team finds it challenging to make informed decisions swiftly, impacting market responsiveness and growth opportunities. The organization aims to leverage advanced analytics to gain a competitive edge and drive sustainable growth.



In reviewing the situation, initial hypotheses might revolve around a few critical areas: inadequate data integration leading to siloed insights, an outdated business intelligence infrastructure that hampers real-time decision-making, and a lack of in-house expertise to drive analytics-driven culture. These conjectures set the stage for a deeper dive into the organization's current capabilities and constraints.

Strategic Analysis and Execution Methodology

The company's situation calls for a robust and structured methodology that can dissect the complexities of its current Business Intelligence systems and pave the way for substantial improvements. This methodology, which is often followed by leading consulting firms, will not only address the immediate pain points but also establish a roadmap for ongoing BI excellence.

  1. Assessment of Current State: Begin by assessing current BI tools, processes, and data architecture. Key questions include how data is collected, stored, and analyzed, and whether current practices align with industry standards. This phase involves stakeholder interviews, data system audits, and benchmarking against best practices.
  2. Data Strategy Development: Devise a comprehensive data strategy that encompasses governance, quality, and management. This involves determining the data needed to support strategic objectives, establishing clear governance protocols, and outlining a data quality management plan.
  3. Technology and Tools Selection: Identify and select the appropriate BI tools and technologies that align with the organization's strategic goals. This phase involves reviewing various BI platforms, evaluating their fit, and considering scalability and integration capabilities.
  4. Capability Building and Training: Focus on building the necessary BI capabilities within the organization through training and hiring. This step ensures that the organization not only adopts new BI solutions but is also adept at using them effectively.
  5. Implementation and Integration: Roll out the new BI solution, ensuring proper integration with existing systems and processes. This phase involves detailed project management, change management, and technical deployment.
  6. Continuous Improvement and Evolution: Establish a framework for ongoing evaluation and enhancement of BI capabilities. This includes setting up feedback loops, performance tracking, and staying abreast of emerging BI trends and technologies.

For effective implementation, take a look at these Business Intelligence best practices:

Pathways to Data Monetization (27-slide PowerPoint deck)
Firm Value Chain, Industry Value Chain, and Business Intelligence (79-slide PowerPoint deck)
10 Challenges to Advanced Analytics (26-slide PowerPoint deck)
People Analytics Driven Business Growth (52-slide PowerPoint deck and supporting Word)
Building Blocks of Data Monetization (23-slide PowerPoint deck)
View additional Business Intelligence best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Business Intelligence Implementation Challenges & Considerations

When introducing an advanced BI system, executives often inquire about the tangible benefits and the return on investment. It's critical to highlight that an enhanced BI system can lead to better decision-making, improved operational efficiency, and a deeper understanding of customer behavior, which ultimately drives revenue growth and cost savings. Moreover, the integration of predictive analytics enables proactive market strategies, potentially increasing market share.

Assessing the expected business outcomes, the organization can anticipate a 10-15% reduction in operational costs through optimized processes and a 5-8% increase in sales from improved market insights and customer targeting. Another potential outcome is a significant enhancement in decision-making speed, with some companies reporting up to a 20% improvement in this area.

Implementation challenges may include resistance to change from employees, data privacy concerns, and the need for ongoing technical support. Addressing these challenges head-on with proactive change management strategies, robust privacy protocols, and a dedicated support team will be crucial for success.

Business Intelligence KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.
     – John E. Jones

  • Data Accuracy and Completeness Rate: Measures the quality of data being used for BI, which is fundamental to reliable analytics.
  • User Adoption Rate: Indicates the percentage of employees actively using the new BI tools, a critical factor for achieving the desired impact.
  • Report Generation Time: Monitors efficiency gains in producing reports, a key benefit of an upgraded BI system.
  • Cost Savings: Tracks the reduction in operational costs attributable to more efficient BI processes.
  • Revenue Impact: Assesses the increase in sales resulting from improved market insights and customer targeting.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Through the implementation process, it was observed that organizations that foster a data-driven culture are more likely to realize the full benefits of their BI systems. According to a report by McKinsey, companies that embed analytics into their operations show productivity rates and profitability that are 5-6% higher than those of their peers. This underscores the importance of not just installing new BI technologies, but also cultivating the right mindset and practices among employees.

Business Intelligence Deliverables

  • BI Strategy Framework (PowerPoint)
  • Data Governance Guidelines (PDF)
  • Technology Selection Report (Word)
  • Change Management Plan (PowerPoint)
  • Implementation Roadmap (Excel)
  • Performance Dashboard Templates (Excel)
  • Training and Capability Development Materials (PDF)

Explore more Business Intelligence deliverables

Business Intelligence Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Business Intelligence. These resources below were developed by management consulting firms and Business Intelligence subject matter experts.

Business Intelligence Case Studies

A major retail chain implemented a new BI system that integrated data across all channels, resulting in a 30% increase in online sales due to better customer segmentation and targeting. Another case involves a global manufacturing company that, after overhauling its BI infrastructure, reduced its inventory levels by 25% while maintaining service levels, illustrating the power of predictive analytics in supply chain management.

Explore additional related case studies

Data Integration and Management

Ensuring seamless data integration is paramount for the success of a BI system. With data often residing in disparate sources, the risk of creating information silos is high. Effective data management strategies are therefore essential to provide a unified view that supports comprehensive analytics. According to Gartner, through 2022, only 20% of analytic insights will deliver business outcomes, primarily due to poor data integration and management.

It is crucial to employ robust data integration platforms and establish clear governance target=_blank>data governance policies. These efforts will not only facilitate better data quality and consistency but also ensure that data is accessible and usable for decision-making. Establishing a data stewardship program can be a strategic move to maintain the integrity and quality of data across the organization.

Change Management and User Adoption

The implementation of a new BI system is as much about technology as it is about people. Resistance to change can be a significant barrier, and as such, the human aspect of BI implementation must be managed with a structured change management plan. Accenture reports that 93% of executives globally have experienced a failed technology adoption, attributing the failure to employee resistance and lack of support.

By involving key stakeholders early and communicating the benefits of the new BI system, the organization can foster buy-in and smooth the transition. Tailored training programs and ongoing support are vital to ensure that users are comfortable and proficient with the new tools, which will drive higher adoption rates and ultimately, the success of the BI initiative.

Realizing Return on Investment (ROI)

Calculating the ROI of a BI implementation is a complex but critical task. Executives need to understand when they will start seeing the benefits and how it will affect the bottom line. A study by Nucleus Research indicates that the average ROI for BI projects is $13.01 for every dollar spent. However, the actual figure can vary significantly depending on the scope and success of the implementation.

To maximize ROI, it is imperative to set clear objectives, measure performance against those objectives, and adjust strategies as necessary. This will not only provide a clear picture of the BI system's value but also identify areas for further improvement. It's also important to communicate these metrics to stakeholders to maintain support for the initiative.

Scalability and Future-Proofing the BI System

As the business grows, its BI system must be able to scale accordingly. Scalability ensures that the BI system can handle increased data volume, user load, and more complex analytics without performance degradation. In a survey by Forbes Insights, 84% of enterprises say that analytics scalability is essential to driving business growth.

Choosing a BI solution that is flexible and can integrate with emerging technologies such as AI and machine learning is crucial. This not only prepares the organization for future data needs but also ensures that the BI system can evolve with the latest trends in analytics, maintaining its relevance and effectiveness over time.

Additional Resources Relevant to Business Intelligence

Here are additional best practices relevant to Business Intelligence from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Realized a 12% reduction in operational costs through optimized processes and data-driven efficiencies.
  • Achieved a 6% increase in sales from improved market insights and targeted customer strategies.
  • Improved decision-making speed by 15% through the implementation of advanced analytics tools.
  • Increased user adoption rate of new BI tools by 20% through tailored training programs and change management initiatives.

The initiative has yielded significant successes, including a notable reduction in operational costs and an increase in sales, aligning with the anticipated outcomes outlined in the initial analysis. The implementation of advanced analytics tools has notably improved decision-making speed, enhancing the organization's agility. However, the results fell short of the expected 10-15% reduction in operational costs, indicating potential inefficiencies in certain processes or the need for further optimization. Additionally, while the user adoption rate of new BI tools increased, it did not meet the projected 25% target, suggesting the need for more robust change management strategies and ongoing support. Alternative strategies such as more comprehensive change management initiatives and targeted process optimization could have potentially enhanced the outcomes, ensuring closer alignment with the projected results.

Looking ahead, it is recommended to conduct a thorough review of the current processes and identify areas for further optimization to bridge the gap in operational cost reduction. Additionally, continuous investment in change management initiatives and user support will be crucial to further improve user adoption rates and maximize the impact of the advanced BI tools. Furthermore, exploring opportunities to integrate emerging technologies such as AI and machine learning into the BI system can enhance scalability and future-proof the organization's analytics capabilities, ensuring sustained growth and competitiveness in the market.

Source: Business Intelligence Optimization for a Rapidly Expanding Retail Chain, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Data-Driven Performance Improvement in the Healthcare Sector

Scenario: A large healthcare organization in North America is struggling with its analytics capabilities.

Read Full Case Study

Data-Driven Customer Experience Enhancement for Retail Apparel in North America

Scenario: A mid-sized fashion retailer in North America is struggling to leverage its customer data effectively.

Read Full Case Study

Retail Analytics Transformation for Specialty Apparel Market

Scenario: A mid-sized specialty apparel retailer is grappling with an increasingly competitive landscape and a shift towards e-commerce.

Read Full Case Study

Analytics Overhaul for Precision Agriculture Firm

Scenario: The organization specializes in precision agriculture technology but is struggling to effectively leverage its data.

Read Full Case Study

Data Analytics Transformation for Professional Services in North America

Scenario: The organization operates within the professional services industry in North America and is grappling with the challenge of leveraging vast amounts of data to drive decision-making and client services.

Read Full Case Study

Data-Driven Performance Strategy for Semiconductor Manufacturer

Scenario: A semiconductor firm in the competitive Asian market is struggling to translate its vast data resources into actionable insights and enhanced operational efficiency.

Read Full Case Study

Data-Driven Productivity Analysis for Agriculture Firm in High-Growth Market

Scenario: The organization in question operates within the competitive agricultural sector and is grappling with the challenge of transforming vast quantities of raw data into actionable insights.

Read Full Case Study

Business Intelligence Enhancement in Life Sciences

Scenario: The organization is a mid-sized biotech company specializing in oncology drugs, grappling with an influx of complex data from clinical trials, sales, and patient feedback.

Read Full Case Study

Designing an Analytics Strategy for a Growing Technology Firm

Scenario: A high-growth technology firm faces challenges with its current data analytics infrastructure, hampering strategic decision making.

Read Full Case Study

Optimizing Data Processes: A Business Intelligence Case Study in Merchant Wholesalers

Scenario: A regional merchant wholesalers nondurable goods company implemented a strategic Business Intelligence framework to address its data management challenges.

Read Full Case Study

Porter's 5 Forces Analysis for Education Technology Firm

Scenario: The organization is a provider of education technology solutions in North America, facing increased competition and market pressure.

Read Full Case Study

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.