Vendor Selection Criteria for Market Research PPT
This PPT slide, part of the 109-slide Market Research Method PowerPoint presentation, presents a framework for selecting market research vendors, categorizing them into 3 distinct types: Full Service, Mid-sized, and Field and Tab. The decision on which vendor to engage hinges on various factors, including the complexity of the research requirements, the need for specialized skills, timing, and budget constraints.
Each type of vendor is evaluated against specific needs that a client might have. For instance, if a client requires execution only, which includes interviews and data entry, only the Field and Tab vendors are equipped to handle such tasks. This suggests that clients with straightforward needs may find a more cost-effective solution with Field and Tab vendors.
Assistance with survey design is a critical need for many clients, and both Full Service and Mid-sized vendors can provide this support. This indicates that for more complex survey designs, clients might prefer these vendor types due to their broader capabilities.
Experience in the client’s industry is another factor. Full Service vendors have this expertise, while Mid-sized vendors offer it to a lesser extent. Clients in specialized sectors may prioritize this aspect when choosing a vendor.
Statistical analysis needs, such as market sizing and significance testing, are fully supported by Full Service vendors, while Mid-sized vendors can provide some assistance. This highlights the importance of aligning vendor capabilities with analytical requirements.
Lastly, managing complex quotas is a need met by both Full Service and Mid-sized vendors, indicating their capacity to handle intricate project demands. The slide concludes with a call to action, encouraging clients to contact XYZ Research and Data Analysis for a preferred vendor list, which suggests a proactive approach to vendor selection.
This slide is part of the Market Research Method PowerPoint presentation.
EXPLORE MORE SLIDES FROM THIS PRESENTATION
EXPLORE MORE PRESENTATIONS ON
Flevy is the world's largest knowledge base of best practices.
Leverage the Experience of Experts.
Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.
Download Immediately and Use.
Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.
Save Time, Effort, and Money.
Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.
