DESCRIPTION
ACCURATE, SMART and ELEGANT.
Includes KEY QUESTIONS to kick off your reflection today.
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— CONTENTS —
Each chapter of the book is summarized in one printer-friendly slide.
Points that require more in-depth explanation are developed into additional slides.
1. A One-Page summary of Blue Ocean Strategy
2. Introduction
• Key concepts underlying Blue ocean strategies
• Analytical tools and frameworks: The Strategy Canvas and the 4 Actions Framework
• Blue ocean strategy principles: Overview
3. Strategy formulation
• 6 paths to reconstructing market boundaries
• Strategic planning: Focus on the big picture, not the numbers
• Sizing up the Blue Ocean: Reach beyond existing demand
• Crafting the Business Model: Get the strategic sequence right
4. Strategy execution
• Mobilizing the organization: Overcome key organizational hurdles
• Execution: build execution into strategy
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Source: Blue Ocean Strategy Primer PowerPoint (PPTX) Presentation, giogio
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