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DOCUMENT DESCRIPTION

This deck set out a methodology to design and conduct market research. The contents include:
- Overview
- Types Of Research Methodology
- Telephone Surveys
- Focus Groups
- Consumer Intercepts
- Mail Surveys
- Consumer Panels
- Omnibus Studies
- Types of Samples
- Market Research Vendors
- Temps As Phone Interviewers
- Questionnaire Design
- Data Analysis
- Research And Data Analysis Department

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Source: Market Research Method PowerPoint document

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This business document is categorized under the function(s): Organization, Change, & HR   Strategy, Marketing, & Sales  

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File Type: PowerPoint (ppt)

File Size: 1.2 MB

Number of Slides: 109 (includes cover, transition slides)

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Initial upload date (first version): May 18, 2014

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