flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

What Is an Event Management Tool (and How It Helps Boost Your Business)

Editor's Note: Take a look at our featured best practice, Music Events & Festivals Production - 5 Year Financial Model (Excel workbook). Financial Model providing advanced financial planning & analysis for a business specializing in Music Events & Festivals Production. Suitable for either a startup or an operating company, the model is a flexible tool to calculate revenue & setup costs for music events & festivals as well as [read more]

* * * *

Event management software has become very popular, because it simplifies the complexities of big events. Event management tools are used by companies of all sizes and industries, for both internal and external events. They allow you to make the most of your budget, keep track of tasks, and communicate more effectively with your team members.

Read on to learn more about how event management tools can help boost your business!

What Is an Event Management Tool?

An event management tool is software that helps you plan and execute an event, from planning to execution. There are a lot of stages and overhead to manage in the event planning industry, from sourcing venues to finding caterers.

There are a lot of event management tools out there, and they all offer something unique and useful for their specific use case. Some focus on the planning, while others make it easier to meet with vendors and find sponsors. Some focus on handling the paperwork for the event, while others help you streamline the event itself, from ticketing to collecting payment for food.

With all software suites, each individual software will have their pros and cons. So it’s worth trying a few and figuring out what you need for your specific needs. For example, a start-up focused on party and wedding planning might need something that focuses more on catering and guest tracking, whereas someone managing corporate events might want to try Planning Pod’s event CRM.

How to Use Event Management Software for Business Growth?

Most companies don’t have a dedicated event manager and rely on a team of employees to cover a wide range of responsibilities. The added task of managing a whole event can be a stressful and time-consuming distraction for the team, and can decrease your ability to execute properly.

At the same time, businesses are becoming more reliant on events for generating income and selling products. Many companies hire event managers specifically to facilitate these events, which means they have a narrow scope of responsibilities, leaving other tasks to be handled by other team members.

Event management software lets you easily assign tasks to the team. You can send them reminders, ensure that they have access to the information they need, and simplify the overall task of managing the event.

If you have more work than you can fit into your core team, for example, if you’re working on multiple events at once, or there are simply too many tasks to be taken care of in-house, an event management tool will be the ideal solution.

All of the tools we’ve mentioned above will take some time to learn and master, but once you do, they can help you streamline your operations and reduce the time and money you spend on external vendor tasks.

3 Best Practices When Managing Events with an Event Management Software

Event management software comes with a slew of features to help you manage the tasks at hand. Here are a few best practices when managing events with an event management tool:

  • Leverage standard fields for key data: Whether you’re relying on an event management tool or not, it’s still a good idea to have standard fields. For example, if you want to send an email confirmation to a certain person, you can save that information as a standard field in your application, instead of writing a long email and scanning their name in. If you’re not paying for a software suite, you can always implement some basic formatting by hand.
  • Ensure that all necessary fields are filled out: While you can save data in a standard field, it’s a good idea to create a one-click confirmation process. In the event that you miss a person or some other required field, you’ll want to automatically save that data so you don’t have to look for it.
  • Run a full audit: If you’re not using an event management tool, you might be using the software for tasks that are easy enough to do in Excel or Google Sheets. However, if you plan on hosting a large-scale event, it’s best to have a more robust event management tool in place. An event management tool will make it easier to keep track of finances, book guests, and handle employee expenses, among other tasks.

Conclusion

Event management software has some great advantages for businesses. It gives you the tools to improve the experience for your guests and allows you to take the stress out of handling the event.

Remember, event management software doesn’t have to be used for internal events. It can be a key tool for your events team, or even for a small-to-medium-sized business.

63-slide PowerPoint presentation
ISO 20121:2012 specifies requirements for an Event Sustainability Management System (ESMS) for any type of event or event-related activity, and provides guidance on conforming to those requirements. The ISO 20121:2012 international standard provides state-of-the-art solutions for the [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on Event Industry and 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

Readers of This Article Are Interested in These Resources


Excel workbook
User friendly Financial Model providing a dynamic up to 10-year financial forecast for a business specializing in the planning of various Event types. Suitable for either a startup or an operating company, the model is a flexible tool for company owners to calculate financial and operational [read more]


 
Excel workbook
 
 
Excel workbook

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.


Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  

The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.
  


OUR CORE OFFERINGS
Flevy Marketplace: Top 100
· Strategy & Transformation
· Digital Transformation
· Operational Excellence
· Organization & Change
· Financial Models
· Consulting Frameworks
· PowerPoint Templates
FlevyPro (Subscription Service)
KPI Library
Streams (Functional Bundles)
Flevy Executive Learning (FEL)
PowerPoint Services

FREE Resources

About Flevy
Management Topics
Marcus (AI-Powered Consultant)
Partner Program
LinkedIn Influencer Marketing
FAQ / Terms / Privacy / Blog
Contact Us: support@flevy.com



CONNECT WITH US!
       
TOP 100 TRENDING TOPICS
Acquisition Strategy
Agile
Analytics
Artificial Intelligence
Balanced Scorecard
Best Practices
Big Data
Breakout Strategy
Business Continuity Planning
Business Plan Financial Model
Business Transformation
CMMI
COBIT
Change Management
Cloud
Communications Strategy
Company Financial Model
Competitive Advantage
Competitive Analysis
Consulting Frameworks
Continuous Improvement
Core Competencies
Corporate Culture
Cost Reduction Assessment
Customer Experience

BROWSE BY FUNCTION
Strategy, Transformation, & Innovation
Digital Transformation
Operational Excellence and LSS
Organization, Change, & HR
Management Consulting

Customer Journey
Customer Service
Cyber Security
Data Privacy
Decision Making
Digital Marketing Strategy
Digital Transformation
Digital Transformation Strategy
Due Diligence
ESG
Employee Engagement
Employee Training
Enterprise Architecture
Growth Strategy
HR Strategy
Hiring
Hoshin Kanri
ISO 27001
ITIL
Information Technology
Innovation Management
Integrated Financial Model
Kaizen
Kanban
Key Performance Indicators

ADDITIONAL RESOURCES
Business Strategy Frameworks
Case Studies
Consulting Training Guides
COVID-19 Trend Data
Digital Transformation
Financial Advising Services (FAS)

Knowledge Management
Leadership
Lean
Lean Manufacturing
Logistics
M&A (Mergers & Acquisitions)
Manufacturing
Market Research
Marketing Plan Development
Maturity Model
McKinsey PowerPoint
McKinsey Templates
Operational Excellence
Organizational Change
Organizational Design
Performance Management
Post-merger Integration
Pricing Strategy
Process Improvement
Process Maps
Procurement Strategy
Product Launch Strategy
Product Strategy
Project Management
Quality Management


Free Resources
KPI Library
Lean Management
Lean Six Sigma Training Guides
Marcus Insights
Operational Excellence

Real Estate
Remote Work
Restructuring
Risk Management
Robotic Process Automation
SWOT
SaaS
Sales
Scrum
Service Design
Six Sigma Project
Social Media Strategy
Strategic Planning
Strategic Thinking
Strategy Development
Supply Chain Analysis
Sustainability
Target Operating Model
Team Management
Total Productive Maintenance
Value Chain Analysis
Value Creation
Value Stream Mapping
Visual Workplace
Workplace Safety


Product Strategy
Small Business Owner
Startup Resources
Strategic Planning
Strategic Planning Process
Value Innovation Strategy


© 2012-2024 Copyright. Flevy LLC. All Rights Reserved.