Van Westendorp Pricing Method

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Exploring Van Westendorp Price Sensitivity Meter (PSM)

by Mark Bridges
July 16, 2020December 18, 2020

The decision for pricing a product or service isn’t as simple as it seems. It is a key consideration for executives. Pricing way above the rival products risks not attracting the required customers while charging… Exploring Van Westendorp Price Sensitivity Meter (PSM)

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