A multitude of industry sectors find themselves ensnared in relentless competition as organizations strive vigorously, frequently contending over identical attributes, all the while presenting comparable goods or services. This fiercely competitive environment has clear and accepted boundaries with well-defined competitive rules. Companies strive to surpass their competitors and capture a larger portion of the product […]
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The Business Strategy that Makes Competition Irrelevant, Blue Ocean Strategy
Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space–i.e. a “blue ocean.” This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors head-on. The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Gemini Consulting (now Capgemini […]
Blue Ocean Strategy
Learn the ins and outs of Blue Ocean Strategy to give your organization a true competitive advantage. https://flevy.com/blue-ocean-strategy Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space—i.e. a “blue ocean.” This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors […]
