Tactical Segmentation

The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

Management & Leadership Strategy, Marketing, & Sales Operations & Supply Chain Organization & Change IT Other

Customer-centric Segmentation

by Mark Bridges
January 10, 2022January 8, 2022

Rising competition and introduction of new ways of capturing large amounts of customer data has necessitated advancement in capabilities of organizations to foresee and fulfill customer needs and wants. Ever more B2C concerns are going… Customer-centric Segmentation

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