The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society. This idea has been influenced by various theorists, including Alvin and Heidi Toffler. The Tofflers’ analysis of societal evolution lays the groundwork for understanding the shift to an experience-focused society. […]
Tag Archives | storytelling
Experience Economy
Contributed by Mark Bridges on January 10, 2024 in Management & Leadership, Strategy, Marketing, & Sales
Corporate Communications, the McKinsey Way – from Storylining to Board Papers
Team Neosi is an author on Flevy specializing in Corporate Communications. The team consists of communication specialists with more than 40 years’ combined experience with the top management consulting firm, McKinsey & Company. They have 9 documents available on Flevy: Structured Thinking 101: Clarity Through Storylines https://flevy.com/browse/business-document/Structured-Thinking-101-Clarity-Through-Storylines-196 Clarity is critical in business communication of all […]