Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued to their TV sets for hours, and today, this is what triggers us to check on our phones compulsively numerous […]
Tag Archives | Rewards
Stakeholder Scorecard
Stakeholders are integral to the operations and growth of an organization. Stakeholders are all those individuals or organizations that are impacted by the events and activities taking place at a business. Stakeholders ensure that everything that’s undertaken or created by the organization is flawless. In return, the enterprise strives to make the stakeholders content. The […]
Conditions for Sustainable Change
With most Transformation initiatives people gradually revert back to their old habits of doing things. Sustainable Change Management necessitates 4 key processes: Chartering—defining the scope, rationale, and team for the change initiative. Learning—testing and refining ideas before a full-blown execution of the initiative. Mobilizing—using symbols and metaphors to engage people and gain their buy-in for […]
Change Management: A Glimpse into the “Influence Model”
Business Transformation initiatives are complex undertakings that aren’t easy to manage. In fact, data suggests most transformation efforts globally to have ended up in failure. That’s predominantly because organizations find it challenging to make their people accept change. Most of the large-scale change initiatives are typically executed without focusing much on the human element—bolstering the people’s […]
