flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

The Hooked Model

Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued… The Hooked Model

Stakeholder Scorecard

Stakeholders are integral to the operations and growth of an organization.  Stakeholders are all those individuals or organizations that are impacted by the events and activities taking place at a business. Stakeholders ensure that everything… Stakeholder Scorecard

Conditions for Sustainable Change

With most Transformation initiatives people gradually revert back to their old habits of doing things.  Sustainable Change Management necessitates 4 key processes: Chartering—defining the scope, rationale, and team for the change initiative. Learning—testing and refining… Conditions for Sustainable Change