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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Most Innovation efforts fail because of a lack of understanding of customers’ needs. The enormous amount of data available today should have made it easy for organizations to capture what customers hope to achieve. However,… Jobs-to-Be-Done (JTBD) Theory
A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge. So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they… The Secret to Success in the Digital Age: Building a Customer-Centric Culture of Innovation