Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to tactical engagement. The purpose of this article isn’t to present anything new. Rather, it’s an attempt to synthesize various established […]
Tag Archives | Endowment Effect
Why People Won’t Buy Your Product Even Though It’s Awesome
It’s a common business problem faced by any size company, big and small. The situation is you’ve developed a brilliant product. Compared to the incumbent or existing way of doing things, your product is more feature-packed, is easier to use, and is more economical to the customer. The problem is your sales suck. Why aren’t […]
