Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, […]
Tag Archives | email marketing
AARRR Growth Funnel
Contributed by Mark Bridges on October 5, 2023 in Management & Leadership, Strategy, Marketing, & Sales
The Incredible Value of Email Marketing
Email marketing has been around for a while, and its value hasn’t gone down over the years, in fact, it’s increased. Everybody loves getting email, but spam not so much. The pleas from Nigerian princes, the erectile dysfunction ads, and the standard chain emails of political myths don’t get the clicks or the opens they […]