Stiff market competition, expansion into new territories, product portfolio extension, and gaining new capabilities are the prime reasons why more and more organizations are seriously looking into the prospects of—and carrying out—Mergers and Acquisitions. However, only a few M&As achieve their desired revenue objectives. Revenue Synergies are a decisive factor in closing such deals. However, […]
Tag Archives | customer relationships
OK, the Merger’s Done. How Do We Secure the Promised Revenue Synergies?
Contributed by Mark Bridges on October 8, 2019 in Management & Leadership, Strategy, Marketing, & Sales