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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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With startups ready to disrupt traditional players, established firms need to form an even stronger bond with their customers instead of waiting for customers to reach out to them. The traditional Customer Experience model—referred to… 4 Connected Customer Strategies to Create a Superior Customer Experience
Transforming a product-driven firm to a customer-driven enterprise is inevitable today in order to stay ahead in today’s extremely competitive market. The days of mass marketing, mass media communications, and little-to-none direct interface with customers… You’re Building a Customer-centric Organization, So Where’s the Customer Department?
In these challenging times, it’s no longer enough to target a few, select purchasers and develop products for that clientele. The key ingredient that most leaders overlook while serving their clients is a thoughtful and… 10 Principles or Key Ingredients of a Thoughtful Customer Strategy