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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Competing in this cutthroat environment demands unique strategies. After identifying a customer group, organizations have to decide which of them they should target and how. There is a need to ascertain the full range of… Jobs-to-Be-Done (JTBD) Growth Strategy Matrix
Most Innovation efforts fail because of a lack of understanding of customers’ needs. The enormous amount of data available today should have made it easy for organizations to capture what customers hope to achieve. However,… Jobs-to-Be-Done (JTBD) Theory