Customer Department

The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

You’re Building a Customer-centric Organization, So Where’s the Customer Department?

Transforming a product-driven firm to a customer-driven enterprise is inevitable today in order to stay ahead in today’s extremely competitive market. The days of mass marketing, mass media communications, and little-to-none direct interface with customers… You’re Building a Customer-centric Organization, So Where’s the Customer Department?

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