In the broadest sense, context is the sandwich board you wear around telling people how you are feeling before you ever open your mouth. Have you ever had a friend ask you “what’s wrong” just by looking at you? That’s context. Some genres of content are much easier to lend context to than others. For […]
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Context Is Everything
Contributed by Marc Honorof on July 11, 2013 in Corporate Communications, Strategy, Marketing, & Sales