Each year, a large number of business professionals make the decision to leave their corporate jobs to pursue independent consulting. To them, a career in independent consulting means having a flexible schedule, being one’s own boss, or a way to realize their real potential. For some people, independent consulting implies doing what they are truly […]
Tag Archives | Competitor Analysis
GE-McKinsey Matrix: A Strategic Business Portfolio & Investment Analysis Tool
Contributed by Mark Bridges on March 2, 2021 in Management & Leadership, Strategy, Marketing, & Sales
A problem that executives often face is finding a tool to identify where and how to compete, identify profitable markets, evaluate investment options, and price their products rightly. GE-McKinsey Matrix is one such strategic planning tool that helps the executives make investment decisions and manage their product portfolio based on sound analysis. Outlined by McKinsey […]