The ability to create and/or utilize an existing Competitive Advantage to target an enhanced market share, in addition to an organization’s inherent internal capabilities, is more often dependent and determined by the scope, growth, and vitality of the market itself (profitability, etc.), as well as the organization’s relative competitive position and its rivalries with competitors within that market/industry. […]
Tag Archives | competitive advantage
A Strategic Competitive Advantage also Requires a Competitive Strategic Sales Strategy
Although Strategic Planning requires alignment of a multitude of separate and critical organizational areas, a major part of any Strategic Plan is a sound, competitive strategic sales strategy with appropriate and effective goals and related action-step / follow-up requirements clearly enunciated. We have alluded several times in my articles to the ever increasing ability of buyers (and competitors) […]
The Business Strategy that Makes Competition Irrelevant, Blue Ocean Strategy
Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space–i.e. a “blue ocean.” This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors head-on. The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Gemini Consulting (now Capgemini […]
