brand value

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Brand Strategy 101. How Can You Make Your Brand Stronger?

by David Tang
April 22, 2016December 29, 2016

Based on research with almost 200,000 consumers across 40 countries, the ad agency Young & Rubicam developed a Brand Value framework called the Brand Asset Valuator (BAV). BAV is based on one of the most extensive research… Brand Strategy 101. How Can You Make Your Brand Stronger?

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