Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). CVP encompasses all that is gained by customers for the money they pay—material as well as intangible. Customer Value can be articulated by the equation: Customer Value = (Product Performance + Service Delivered + […]
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3 Pillars of Product Launch Strategy
Contributed by Mark Bridges on January 31, 2022 in General, Management & Leadership, Organization, Change, & HR, Strategy, Marketing, & Sales