Four of the Most Effective Uses for a Banner
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Modern printing technology allows us to create large, eye-catching posters and banners. These can be used to achieve a whole range of objectives, from the aesthetic to the purely functional. In the age of Covid-19, our priorities may have shifted slightly, and the message we’re getting across might have changed. But modern banner-printing technology means we can get that message across more effectively than ever. Let’s take a look at four great uses for a banner.
Getting the Job
The most successful candidates are those which make an impression – and that’s exactly what one candidate did when she applied to instantprint, a banner-printing company based in Rotherham, for a graphic design job. She printed a life-sized image of herself on a roller banner, complete with an attached CV. The firm took to Twitter to signal their amusement, and an interview was granted immediately. What more effective way could there be to make a positive impression?
Dividing the Room
During a pandemic, it’s essential that customers and staff are able to maintain a distance from one another. A banner can help to illustrate where people should stand and where they shouldn’t. In certain locations, like hairdressers, gyms, and restaurants, they might well be essential. Resourceful businesses have taken to using clear PVC banners as makeshift PPE. The material prevents the spread of airborne droplets, and thereby limits the spread of the virus.
At trade shows and exhibitions, banners were mainly used for catching the attention of attendees from afar. And, once the pandemic dies down and normal life reasserts itself, this is a purpose that banners will doubtless serve once again. When you’re designing a promotional banner, it’s worth thinking about exactly how it will look from a distance, as well as from up-close. Keep your word count as low as possible, use a few bold colours, and keep things minimalist. Remember, no-one is going to want to get up close and squint to understand what your banner is about.
Health and Safety Messaging
The same rules of visual economy apply to your health and safety messaging, too. Instructing employees to wash hands regularly, to stay two metres distant from one another, and to abide by the one-way system you’ve implemented is a function that a banner can fulfil easily. Placing banners of this sort near to the entrance of your premises will provide any specific instructions to your customers, too.
For example, if you’re running a museum and you’re operating using staggered, pre-booked slots across the day, then you’ll want to succinctly get this information across to any people who might have spontaneously decided to wander in through the front door.
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About Shane AvronShane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.
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