Social Media has taken business with a strong hand of thunder. Companies are now recognizing Social Media as a disruptive force that gathers strength rather than attenuate. In fact, having a good grasp of Organizational Social Media Literacy has become a company’s source of competitive advantage. Social Media literacy is not yet an element of leadership […]
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Taking Innovative Steps to Problem Solving: The Flexons Approach
Do you find problem solving so mind breaking? That when we crack our heads to find solutions, we often end up with the same solution all over again? As Albert Einstein once said: We cannot solve our problems with the same thinking we used when we created them. In this volatile and complicated time, the […]
How Can You Experience Growth by Leaps and Bounds?
The most perfect union in today’s global world is the unlocking of the next wave of growth. Creativity and Data are driving growth by leaps and bounds. Companies who are harnessing Creativity and Data in tandem have achieved global competitiveness in the complex world of business. A good start is combining the power of human ingenuity […]
The Omni-channel Retail Strategy for the Digital Age
There is no question that the Retail industry has been experiencing disruptive change. Traditional retailers can no longer survive in a Digital Age dominated by e-commerce. Even traditional physical stores having an e-commerce presence is not enough, with the rapid growth of Mobile and Social Media. As technologies and accessibility continue to improve, the 21st […]
Evolve Your Organization to the Next Level (Using Maturity Models)
Maturity Models are powerful tools, commonly used by management consultants, to gauge the maturity of an organization in a number of disciplines or functions. They help pinpoint the specific areas of improvement in order to reach the next level of maturity. Most Maturity Models qualitatively assess people/culture, processes/structures, and objects/technology. Here are our Top 10 Maturity Model Frameworks (most […]
4 Ways to Show Your Brand’s Personality
A lot has been written about brand personality, but for companies focused on creating the best product or service in their industry, crafting and showing your personality can seem like an unnecessary undertaking. So why take on the extra task? The answer is simple: to increase your revenue. A brand personality is the set of […]
How Small Businesses Can Use Mobile Marketing in Their Marketing Strategy
A good mobile marketing strategy is much more than having a mobile optimised site. At a time when users have increased internet consumption on mobile devices, it is crucial to invest in creating effective mobile marketing campaigns. It is important to count mobile as a main screen and devise ways to enhance experience for users […]
How Should the Traditional Car Makers Respond to the New Competition?
Driverless cars will be the next ubiquitous thing in the coming years. Although the future is abstract, few of the new age Technology companies like Tesla, Google[1], Uber and Apple are disrupting the automotive landscape previously dominated by Toyota, Volkswagen and Ford Motors, General Motors and NISSAN. The chip manufacturers of the likes of NXP […]
3 Ways to Guarantee Customer Satisfaction
With social media and customer review websites, it’s easier than ever for customers to publicly state their opinion of your business dealings. Hopefully, this is a positive thing, and your experiences so far have been nothing but positive. The question in this digital age is how to ensure that your customers are getting the best […]
Enhancing the Customer Experience: 5 Ways to Never Disappoint Your Customers
You wouldn’t have a business without your customers, which is why you must endeavor to ensure they are happy with your services. Yet, with so many factors influencing the customer experience, it can seem easier said than done. Take a look at the five steps to take to enhance the customer experience. An Omnichannel Approach […]
How to Get Customers to Fall in Love with Your Brand
Consumers don’t make purchases based on logic, they make them based on their emotions. This was a key philosophy of the late Zig Ziglar, the superstar salesman who went on to become a leading motivational speaker and trainer. This means that if you want to ensure as many of you first-time customers as possible remain […]
Fourth Industrial Revolution: Integrating Schools and Industry for a More Innovative Society
Editor’s Note: Dr. Stephen Sweid is a pioneer of Breakthrough Strategy thinking. He has published a series of training guides on the Breakthrough Strategy, which you can find on Flevy here. Stephen has also been a guest on our podcast, Business Executive Interviews. You can listen to his interview here. Recently, Stephen has also published a comprehensive presentation on Multicultural Synergy. […]
