A product is a tangible thing. From the framework of relationship marketing theory, a product can never create or maintain a connection. This ability to develop long lasting relationships falls to the customer service team. Customer care is more than simply fixing problems. It is establishing a continual link between your customer and your business. […]
About Shane Avron
Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.Author Archive | Shane Avron
Four Lesser-Known Websites that Help Deliver a Big PR Punch
As a business owner, you are always searching ways to get your company name into the public eye. While you might be tempted to focus on major news organizations and perhaps working with a high priced public relations firm, there are plenty of lesser-known but reputable websites that can help you boost your PR. For […]
Top Tech Tools to Get Organized, Boost Productivity & Improve Business Operations
Digital devices and tools enable business owners and entrepreneurs to do things better, faster and cheaper, in our personal and at-work lives. But don’t let “shiny object syndrome”—the state of distraction caused by every cool gadget and tech trend that comes down the pike—keep you from using the best digital tools. These tools should be carefully curated […]
BYOD in the Workplace: Mitigating the Risks, Reaping the Rewards
The data management firm SailPoint found in its 2013 Market Pulse survey that 82 percent of large companies (those with 5,000-plus employees) have some sort of bring your own device policy. Cisco reported in its 2012 report, “BYOD: A Global Perspective,” that U.S., Asian and Latin American firms are the most receptive to BYOD policies, […]
A Mobile Strategy That Helps Your Business Evolve
An IBM/Oxford Economics survey of businesses around the world reports that 81 percent of them see mobile capabilities as changing the way they do business. Maintaining a mobile strategy is not easy, but the returns in attracting customers and increasing your employee productivity might be worth it to your company. Here are few considerations when planning your […]
How Growth Hacking Impacts The Business World
We all know ads create awareness, which brings in sales. This fundamental principle has been the foundation of business marketing to date. As the tech era evolved, producers began to create problem solving products, with their own problem—no marketing or advertising budget. Some groups took to guerrilla-style tactics. Growth hacking is any company or team […]
3 Ways to Fund a Small Business (Without Borrowing From Family & Friends)
The average amount of money entrepreneurs needed to start a small business in 2012 was $15,000, according to a study conducted by the Global Entrepreneur Monitor. The study also found that 69 percent of these businesses started at home, and 82 percent of the funding came from friends and family. The 3 F’s—family, friends and […]
Help Them Help You: Good Managers Inspire Good Employee Performance
Gallup released its “State of the American Workplace” report, a comprehensive look at employee engagement and performance in the U.S. The study found that 30 percent of employees are engaged and inspired by their work, and at the other end, 20 percent are actively disengaged and uninspired. In the middle is the remainder: 50 million […]
Helpful Resources for Confident Business Decision Making
Ah, company pride. Your business has grown from the one-person startup in your living room’s corner into a rented office space with 20 employees. You’re finally a major competitor in your market segment. It’s time to expand operations. You’ve made all the right choices for your business so far. To expand safely, you need to […]
Safety in the Cloud: 5 Best Practices for Cloud Storage Security
As companies migrate to the cloud for broader access to applications and scalable storage at a reasonable price, concerns about security in the cloud are rising. The 2012 SailPoint Market Pulse Survey found that over one-third of U.S. businesses have or plan to have high-risk data stored in the cloud, and more than 95 percent […]
