Why is Apple such a pervasive brand? If they had a secret recipe for how they do their marketing, wouldn’t you like to be a fly on that boardroom wall? Well, fortunately for you and me, Apple isn’t exactly secretive about their marketing strategies. These strategies are present for all to see, and if we […]
About Shane Avron
Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.Author Archive | Shane Avron
Storytelling: A Way to Develop a Strong Relationship with (Potential) Customers
The solutions and hotel technologies we offer here at ALICE are geared towards streamlining the customers’ experience when interacting with your business. Maintaining a positive customer experience is a very important objective to focus on in today’s competitive market, which is why solutions such as ALICE Guest have been very effective in tackling today’s challenges. […]
What Is eToro and How Can You Use It?
You may have seen the eToro advertisements floating around the internet. eToro is one of the most popular stock trading market websites in the world, but with a slight twist. Everyone knows eToro is related to the stock markets, but what does the site really provide and how can you use it? eToro Is a […]
3 Ways Business Owners Can Boost Sales and Morale
As a business owner, you are proud of your product line, your fair pricing and your outstanding customer service. But despite all of these positives, you have noticed a definite recent slump in sales. If this sounds familiar, it is imperative to look at what might be causing the decline and how to fix it. […]
How to Use Story Telling in Business
Giving presentations may be part of your job description, and you may be well practiced, but for many people, having to present can cause sleepless nights. Humans are hard-wired to listen to stories, and so you need to remember this when you are preparing your presentation; humans survived the cruelty of evolution because of storytelling, […]
How to Manage Your Employees More Effectively
Are you struggling to manage the people who work in your organisation? Every year, millions of pounds and countless man-hours are wasted, because the management teams in many businesses are not able to manage their employees properly. This is a situation that you can rectify. It takes time, but by following the steps below, you […]
Three Successful Strategies for All Financial Advisors
Becoming a successful financial advisor is no easy feat. You have to learn the trade as well as be knowledgeable on tax laws and insurance implications; you must also be confident and methodical in your decisions, as you’re expected to assess the financial needs of individuals or businesses correctly. One wrong investment and you can […]
How to Market Your Business as “Green”
Many businesses are genuinely believe in reducing their carbon footprint, and incorporate this into their products and day to day strategies. However, it can easily seem like a fad or an ingenuine sales pitch; therefore, you need to understand how to market it properly and effectively. Poor green marketing can do a lot of harm […]
Why Bacs Software Should be Used in Growing Businesses
Take a look at any successful business and you will find one common ingredient among the many keys to success; every one of them handles their business finances with immense care and incredible efficiency. Whether you are a small business trying to expand or an establish enterprise wanting to boost market competitiveness, making improvements to […]
5 Initiatives That Will Help You to Motivate Your Employees
In order to run a successful business, you’ll need to trust in your employees. Instead of worrying that they aren’t trying hard enough, you should feel safe in the knowledge that your staff are working to the best of their abilities. If your workers are dedicated and ambitious, you’ll find that your business begins to […]
6 Workplace Problems Every Facilities Manager Needs to Handle
A lot of responsibility is placed on the shoulders of modern facilities managers. When you work in this position, it’s crucial to understand everything that can go wrong and what the main workplace problems are in your office, factory, warehouse, or other business premises. Below are six workplace problems every facilities manager needs to handle. […]
How Is the Use of Technology Creating More Sustainable Farming?
The use of technology in people lives and businesses has grown exceptionally over the past few years. There are now more ways to communicate, work and do business not just with computers, but also with machinery. The role of the farmer was once one of hard work in the fields and long hours. Although the […]
