All businesses, whether they’re 100% online or partially, need a digital marketing strategy. While your website is one part of the marketing puzzle, it’s still vital for growth and visibility. That’s because the best startups… How Does Your Website Fit Into Your Overall Business Strategy?

A website without images is like a car without wheels; it still exists, but it’s fundamentally flawed and needs to be fixed. Even if you’ve got graphic elements integrated with your site right now, there’s… 6 Ways to Use Photos and Images More Effectively on Your Business Website

Especially for tasks like project management, record-keeping, accounting, data analysis, and office administrative tasks, excel is inarguably among the most commonly used Microsoft programs. The spreadsheet software can also be automated and customized to the… 6 Fast Ways to Improve Your Excel Skills

Whether it’s a hurricane, flood, fire, earthquake, or pandemic, disasters can wreak havoc on businesses. In fact, about 200,000 businesses permanently closed during the first year of the COVID-19 pandemic, with an additional 600,000 establishments… What You Need to Know about Disaster Preparation and Recovery

Loyalty is a rare feature in today’s workplace. Because most organizations do not incentivize workers to stick around, most employees will start looking for new employment after just a couple years in a role. Thus,… How to Celebrate Employee Loyalty

Online faxing is convenient and beneficial for all organizations, but business leaders must ensure the services remain HIPAA compliant and meet IT standards. Security is of the utmost importance when transmitting medical data and sharing… What You Need to Know about Fax Security and HIPAA

Despite the high global inflation rates, business owners are still rather bullish when it comes to starting new ventures. In fact, a consumer benchmark report by Yelp notes that more than 150,000 new businesses have… 3 Things Entrepreneurs Need to Be Wary of Before Starting a Business

For a company to thrive, there is one component that every business owner should focus on – inclusivity and diversity. Although many tech businesses have been putting these issues to the top of their agenda,… How Tech Companies Can Support Inclusivity and Diversity within the Workplace

As a business owner, it’s important to be able to monitor your data in order to make sure that everything is running smoothly. With data observability programs, you can easily keep track of all your… 5 Best Practices for Data Observability: Tips to Monitor Your Data

Content writing includes the process of planning, writing, and proofreading web content, usually for digital marketing purposes and sales. For example, writing blogs and articles, storylines for podcasts and videos, and content for various platforms,… Importance of Content Writing in Marketing

One of the critical things for any startup business is to identify its strengths and weaknesses and forge ways to overcome the weaknesses. Inability to address shortcomings can easily lead to business failure. As an… Startup Success: How to Build Resilience?

Digital transformation is a process that incorporates digital technologies into a business’ information technology (IT). IT professionals do it for their clients because it makes their business processes more efficient. Typically, they start by replacing… Digital Transformation Audit: A Brief Guide